Vitamin K Market size was valued at USD 919.7 million in 2023 and is predicted to reach USD 2.53 billion by the end of 2036, registering around 8.8% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of vitamin K is estimated at USD 1 billion.
Factors such as rapidly increasing cases of postmenopausal osteoporosis, cardiovascular disease, and an increase in the global geriatric population facing vitamin deficiencies are attributed to drive the vitamin K market expansion. Furthermore, the increasing need for vitamin K1 injectables to save infants from any complexities, and growing demand for nutritional food & drinks to maintain the growth and metabolism in children is propelling the market growth. For instance, in November 2023 Abbott announced the launch of PediaSure with Nutri-Pull system to support children’s growth and development. The Nutri-Pull is a unique combination of ingredients like vitamin K2, vitamin D, vitamin C, and casein phosphopeptides (CPPs), which help support growth amongst children through the absorption of key nutrients.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
8.8% |
Base Year Market Size (2023) |
USD 919.7 million |
Forecast Year Market Size (2036) |
USD 2.53 billion |
Regional Scope |
|
Application (Osteoporosis, Vitamin K Dependent Clotting Factor Deficiency (VKCFD), Prothrombin deficiency, Vitamin K Deficiency Bleeding (VKDB), Dermal Application)
The osteoporosis segment is projected to hold a significant proportion of the revenue share accounting for 22% of the vitamin K market during the forecast period. Additionally, this segment is growing due to the increasing osteoporotic patients, aging global population, and postmenopausal women who are prone to suffer from bone-related complications. This propels the demand for interventions that support bone health, including vitamin K supplements, further driving the market expansion.
Moreover, individuals with osteoporosis exhibit brittle bones and often have inadequate levels of vitamin K. Furthermore, healthcare specialists commonly advise the use of vitamin K supplements to enhance bone density and enhanced body metabolism. In 2022, the National Library of Medicine stated that osteoporosis is estimated to affect more than 30 million persons in Europe and a similar number of individuals in the U.S.
Product Type (Vitamin K1, Vitamin K2)
The vitamin K2 segment is expected to account for a significant revenue share in the vitamin K market during the forecast period. This segment is also anticipated to continue its dominance due to the rising use of vitamin k2 in bone development, blood coagulation, vascular protection, and many more. Vitamin K2 is an incredibly complete ingredient that is important at all life stages, from pregnancy and early life to old age. This is popularly known as menaquinone and is mainly found in dairy, fermented foods, and animal products.
It is beneficial especially for preventing heart-related diseases, bone health, regulating blood sugar, promoting proper brain functioning, and enhancing the overall metabolism of the body. In October 2022, Kappa Bioscience, a leading manufacturer of vitamin K2 under the brand name K2Vital, is introducing the first USDA organic-certified all-trans, all-bioactive vitamin K2-MK7 for oil-based health applications in the US market.
Route of Administration (Oral, Topical, Parenteral)
The oral segment is anticipated to garner a major share of the vitamin K market during the predicted period. Supplements in the form of pills, tablets, capsules, powders, and liquid are easily accessible and more convenient to consume compared to invasive and topical applications. Oral formulations are cheaper to create and distribute, making them affordable for consumers and healthcare providers. In recent years, more parents have declined newborn vitamin K vaccinations. Due to this, more babies have late-onset vitamin K deficient hemorrhage. According to this APP recommendation, all newborns weighing greater than 1500 g should get 1 mg of Vitamin K intramuscularly within 6 hours of birth.
Our in-depth analysis of the vitamin K market includes the following segments:
Product Type |
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Route of Administration |
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Application |
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North America Market Statistics
North America in vitamin K market is estimated to capture around 42% revenue share by the end of 2036. The growth of the region is attributed to the presence of prominent vitamin K product manufacturers, the increasing elderly population, rising awareness of the significance of nutritional benefits, and enhanced investments in the research and development activities of Vitamin K supplements. Additionally, a significant demand for vitamin K1 injectables owing to the rising prevalence of chronic disorders such as neonatal bleeding, cancer diabetes, regulate blood sugar and osteoporosis are expected to expand. Thereby, fueling the market growth in the region during the forecast period i.e., 2024-2036.
The U.S. market is experiencing considerable expansion as a result of increased demand for food supplements, the existence of advanced healthcare amenities a growing number of vitamin K-related illnesses, and increased innovation in product development. Furthermore, the growing awareness of health and well-being in the country is also contributing to the ever-growing need for vitamin K additives. Research has demonstrated significant advantages to prevent osteoporosis, enhancing cardiovascular health, and reducing the risk of cancer. According to a publication in 2023, by Bone Health and Osteoporosis Foundation, approximately 10 million people in the U.S. are affected by osteoporosis, while an additional 44 million individuals have low bone density and are at a high risk of bone fractures.
The vitamin K market in Canada is anticipated to expand at a substantial growth rate owing to the rapid rise in chronic diseases, sedentary lifestyles, unhealthy eating habits, and the growing presence of hospitals and pharmaceutical industry players by 2036. In addition, innovative delivery systems and consumer preferences together with coagulation disorders, which disrupt blood clotting, and the CDC's blood disorder prevention programs are also surging need for vitamin K therapies. Key players such as DSM, Lonza, and CSPC Pharmaceutical Group are playing a significant role in dominating the global vitamin market, contributing to the market's growth and development.
APAC Market Analysis
Asia Pacific in vitamin K market is set to account for around 35% revenue share by 2036. The main factors contributing to the growth of the market in this region are increasing awareness among individuals about health issues and the rising population experiencing vitamin deficiencies. Moreover, due to growing health concerns, there is an expanding need for nutritional supplements, including vitamin K. This trend positions the APAC market as a key growth hub for companies operating in the vitamin K sector. Countries such as India, China, and Japan contribute to the region's market expansion thus, leading to a higher demand for vitamin K products in the region.
The vitamin K market in India is expected to grow at a steady pace owing to numerous market opportunities, such as an aging population, rising health concerns, and an increasing number of patients suffering from vitamin K deficiency. Various pharmaceutical products such as vitamin K injections and creams are also available in India, with suppliers and manufacturers operating from different areas across the country. The availability of vitamin K-rich foods, and the regulatory landscape are key factors shaping the vitamin K market in this country.
China market is driven by the quickly increasing demand from end-users like ultra-premium infant formula, dietary supplements, and medical foods. The country is predicted to hold a sizable share of the vitamin K market and emerge as a global leader. China's healthcare product market, including vitamins and health supplements, has seen increased consumption, particularly driven by the aging population. Moreover, rising healthcare expenditure and consumers' increased focus on health and wellness are anticipated to catalyze the country's market growth in the coming years.
Japan has been actively involved in R&D related to vitamin K. For instance, the Tohoku University School of Medicine has newly discovered that vitamin K efficiently inhibits ferroptosis (lipid oxidation-dependent cell death), in addition to also identifying FSP1 as an enzyme that reduces vitamin K, which had been a mystery for 50 years. It is estimated as a key proponent for treating diseases associated with ferroptosis. Thus, the country's focus on the introduction of new products demonstrates a proactive approach to public health, in turn, driving the vitamin K market growth.
The vitamin K market is witnessing a surge in demand attributed to the growing awareness about its role in bone and cardiovascular health. The vitamin K market is dominated by key market players who are gaining traction in the market by focusing on product innovations and strategic partnerships to capitalize on this trend and expand their market presence.
Author Credits: Radhika Pawar
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