Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Video Ad Insertion Platform Market size was valued at USD 73.68 billion in 2024 and is likely to cross USD 332.88 billion by 2037, expanding at more than 12.3% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of video ad insertion platform is estimated at USD 81.38 billion.
The growth of the market can be attributed to the growing adoption of online video advertising by the brands, backed by the growing trend of digital marketing. Likewise, the rise of social media and OTT platforms, has surged the demand for video ad insertion amongst the advertisers, which is estimated to boost the market growth. Moreover, the increasing usage of internet services, is further anticipated to generate growth opportunities for video as insertion platforms. According to the data by the World Bank, over 56.727% of the global population had access to internet services, in 2019. Moreover, there were over 3 billion digital video viewers across the globe in 2020, which is constantly increasing, making video ad one of the best advertisement methods for brands. Such factors are estimated to boost the market growth.
Along with this, the rising consumer adoption of laptops, smartphones, and tablets is also projected to boost the market growth. For instance, it was observed that more than 1.3 billion smartphones were sold across the world in 2020.
Video Ad Insertion Platform Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing Demand for Video Advertising Services
- Growing Adoption of Digital Marketing
Challenges
- Lack of Technical Expertise
- High Initial Investment Required for Video Ad Insertion Platforms
Video Ad Insertion Platform Market: Key Insights
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
12.3% |
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Base Year Market Size (2023) |
USD 65.61 billion |
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Forecast Year Market Size (2036) |
USD 296.42 billion |
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Regional Scope |
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Video Ad Insertion Platform Segmentation
The market is segmented by end-user into healthcare, government, manufacturing, BFSI, media and entertainment, IT and telecom, and others, out of which, the media and entertainment segment is anticipated to hold the notable share in the global video ad insertion platform market over the forecast period on account of increasing adoption of video format in the media industry. Moreover, the large amount of video content created by the industry is also estimated to boost the segment growth.
Our in-depth analysis of the global market includes the following segments
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By Type |
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By Services |
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By End User |
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Customize this ReportVideo Ad Insertion Platform Industry - Regional Synopsis
APAC Market Statistics
On the basis of geographical analysis, the global video ad insertion platform market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Asia Pacific industry is predicted to account for largest revenue share by 2037, on the back of adoption of advanced technologies in the region.
North America Market Analysis
The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of the presence of numerous tech-giants, along with the adoption of digital video advertising in the region. Moreover, higher internet penetration in the U.S. and Canada is estimated to boost the market growth. As per the data by the World Bank, 89.43% of the population in the U.S. used internet services in 2019.
Companies Dominating the Video Ad Insertion Platform Landscape
- SRAX Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Sizmek Inc.
- Mvix, Inc.
- Bidtellect, Inc.
- RSG Systems, Inc.
- Advance LLC
- Adobe Inc.
- International Business Machines Corp
- Microsoft Corporation
- Vidillion Inc.
In the News
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November 10, 2021: Marin Software announced a partnership with CitrusAd's Digital Retail Media Platform, with the objective, to help brands easily manage and optimize sponsored products and display ads through Marin.
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April 28, 2021: Vidillion Inc. to join Trustworthy Accountability Group (TAG), the leading global initiative fighting to stop criminal activity, to establish an anti-crime, and secure environment for advertisers and increase transparency in digital advertising.
Author Credits: Abhishek Verma
- Report ID: 3904
- Published Date: Dec 26, 2024
- Report Format: PDF, PPT
