Video Ad Insertion Platform Market size was over USD 65.61 billion in 2023 and is likely to reach USD 296.42 billion by 2036, growing at around 12.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of video ad insertion platform is assessed at USD 72.07 billion. The growth of the market can be attributed to the growing adoption of online video advertising by the brands, backed by the growing trend of digital marketing. Likewise, the rise of social media and OTT platforms, has surged the demand for video ad insertion amongst the advertisers, which is estimated to boost the market growth. Moreover, the increasing usage of internet services, is further anticipated to generate growth opportunities for video as insertion platforms. According to the data by the World Bank, over 56.727% of the global population had access to internet services, in 2019. Moreover, there were over 3 billion digital video viewers across the globe in 2020, which is constantly increasing, making video ad one of the best advertisement methods for brands. Such factors are estimated to boost the market growth.
Along with this, the rising consumer adoption of laptops, smartphones, and tablets is also projected to boost the market growth. For instance, it was observed that more than 1.3 billion smartphones were sold across the world in 2020.
Growth Drivers
Challenges
|
Base Year |
2023 |
|
Forecast Year |
2024-2036 |
|
CAGR |
12.3% |
|
Base Year Market Size (2023) |
USD 65.61 billion |
|
Forecast Year Market Size (2036) |
USD 296.42 billion |
|
Regional Scope |
|
The market is segmented by end-user into healthcare, government, manufacturing, BFSI, media and entertainment, IT and telecom, and others, out of which, the media and entertainment segment is anticipated to hold the notable share in the global video ad insertion platform market over the forecast period on account of increasing adoption of video format in the media industry. Moreover, the large amount of video content created by the industry is also estimated to boost the segment growth.
Our in-depth analysis of the global market includes the following segments
|
By Type |
|
|
By Services |
|
|
By End User |
|
APAC Market Statistics
On the basis of geographical analysis, the global video ad insertion platform market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Asia Pacific industry is estimated to dominate majority revenue share by 2036, on the back of adoption of advanced technologies in the region.
North America Market Analysis
The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of the presence of numerous tech-giants, along with the adoption of digital video advertising in the region. Moreover, higher internet penetration in the U.S. and Canada is estimated to boost the market growth. As per the data by the World Bank, 89.43% of the population in the U.S. used internet services in 2019.
November 10, 2021: Marin Software announced a partnership with CitrusAd's Digital Retail Media Platform, with the objective, to help brands easily manage and optimize sponsored products and display ads through Marin.
April 28, 2021: Vidillion Inc. to join Trustworthy Accountability Group (TAG), the leading global initiative fighting to stop criminal activity, to establish an anti-crime, and secure environment for advertisers and increase transparency in digital advertising.
Author Credits: Abhishek Verma
Copyright © 2024 Research Nester. All Rights Reserved
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Have questions before ordering this report?