Sales Training and Onboarding Software Market Size & Share, by Deployment Type (Cloud Based, On-premise); Organization (Large Enterprises, Medium Enterprises, Small Enterprises); Industry Verticals (Marketing & Advertising, Retail & Consumer Goods, Healthcare, Travel & Hospitality, IT, Telecommunication, Banking Financial Services & Insurance, Education, Media & Entertainment) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 4186
  • Published Date: Aug 19, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Sales Training and Onboarding Software Market size was over USD 4.75 billion in 2023 and is likely to reach USD 13.39 billion by 2036, growing at around 8.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of sales training and onboarding software is assessed at USD 5.07 billion. The market is estimated to grow on the back of increased use of product based sales training and onboarding software in small and large enterprises. According to estimates, faster onboarding increases the productivity of new reps by up to 50% as well as increases the retention rate by 65%.

The global sales training and onboarding software market is also estimated to witness growth on account of increasing sales job globally and rising trend of virtual selling. According to estimates, in the coming years, more than 60% of sales professionals report that their team will stay remote or work part-time in the office and about 62% of sales leaders believe that virtual meetings are equal or more effective than face-to-face meetings. Moreover, rising adoption of artificial intelligence, machine learning along with other technological advancements and increasing focus on refining sales strategies are anticipated to propel the market growth during the forecast period.


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Sales Training and Onboarding Software Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing Number of Small and Large Enterprises Globally – The rising number of enterprises worldwide is estimated to fuel the adoption rate of sales training and onboarding software in the coming years. According to estimates, there were around 213 million companies globally in 2019, up from 205 million companies in 2018.
  • Growth of Software Product Industry – As per data by India Brand Equity Foundation, by the end of 2025, Indian software product industry is estimated to reach valuation of ~USD 100 Billion.
  • Rising Trend of E-Learning – Advanced Sales Training and Onboarding Software features an integrated Learning Management System that enables automated sales related training and coaching which saves companies time and cost. Such a factor is anticipated to boost the market segment in the coming years. As per estimates, e-learning requires approximately 38 to 58% less employee time as compared to learning through traditional methods.
  • Growing Adoption of CRM (Customer Relationship Management) Technology – According to estimates, more than 17% of the sales team's time is spent checking insights from CRM.
  • Rising Support Through Government Policies – According to the India Brand Equity Foundation, in the Union Budget of 2022-23, around USD 11.58 billion was allocated to the IT and Tele communication sector of India.

Challenges

  • Risk of Cyber Intrusion
  • Less Awareness about the Benefits of Sales Training and Onboarding Software in the Market
  • Availability of Alternate Open Source Sales Training and Onboarding Software

Sales Training and Onboarding Software Market: Key Insights

Base Year

2023

Forecast Year

2024-2036

CAGR

8.3%

Base Year Market Size (2023)

USD 4.75 billion

Forecast Year Market Size (2036)

USD 13.39 billion

Regional Scope

  • North America (U.S. and Canada)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Brazil, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
 
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Sales Training and Onboarding Software Segmentation

The sales training and onboarding software market is segmented and analyzed for demand and supply by deployment type into cloud based and on-premise. Out of these segments, cloud based segment is estimated to garner the largest market share over the forecast period, backed by the rising adoption of cloud-based deployment model among enterprises. As per estimates, around 100 zettabytes (a trillion gigabytes) of data is projected to be stored on cloud by the end of 2025. In addition, in China, total cloud infrastructure spending in 2020 was around ~USD 18 billion, up from ~USD 11 billion in 2019. Such a factor is therefore anticipated to fuel the segment growth during the forecast period.

Our in-depth analysis of the sales training and onboarding software market includes the following segments:

By Deployment Type

  • Cloud Based
  • On-premise

By Enterprise Size

  • Large Enterprises
  • Medium Enterprises
  • Small Enterprises

By Industry Verticals

  • Marketing & Advertising
  • Retail & Consumer Goods
  • Healthcare
  • Travel & Hospitality
  • IT & Telecommunication
  • Banking Financial Services & Insurance
  • Education
  • Media & Entertainment
  • Others

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Sales Training and Onboarding Software Industry - Regional Synopsis

Regionally, the global sales training and onboarding software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is predicted to hold largest revenue share by 2036, accredited to increasing growth of cloud-based industry along with rising adoption of advanced technology by organizations in the region. According to estimates, cloud spending in the United States is projected to reach ~USD 89 billion by the end of 2022, i.e. an increase of 27% compared to 2021.

Further, the market in the Asia Pacific is estimated to gain the significant incremental growth during the forecast period, backed by the rising adoption of cost-effective sales training methods along with increasing number of SMEs and MNC (Multinational Companies) in the region. As per estimates, in India, there is about 40,000 MNCs with approximately 2,50,000 overseas affiliates. In addition, emerging economies like India and China are on a path to become more digital along with this increasing government support, rising foreign direct investments and growing adoption of technologies are some of the other key factors estimated to drive the sales training and onboarding software market growth in the region.

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Companies Dominating the Sales Training and Onboarding Software Landscape

    • PointForward Software
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Mindmatrix Inc.
    • Epignosis Group of Companies
    • Qstream Inc.
    • SalesHood Inc.
    • LevelJump Software Corp. (Salesforce Inc.)
    • Brainshark, Inc. (Bigtincan Mobile Pty Ltd)
    • Allego, Inc.
    • MindTickle, Inc.
    • Showpad Inc

In the News

  • LevelJump Software Corp., a sales enablement and readiness solution built entirely on Salesforce's platform, is today acquired by Salesforce, Inc. Salesforce is a global market leader in the customer relationship management domain, with this acquisition Salesforce will incorporate LevelJump's technology into its Sales Cloud interface and facilitate enhanced engagement in the sales process.

  •  SalesHood Inc., today launched the SkillsHood enablement platform that focuses on onboarding and ongoing learning with prescriptive learning paths. It also aims to increase employee productivity by enhancing the way employees learn, coach and collaborate in their organization. Moreover, it automates the message alignment process and scales organizational readiness for all distributed and remote employees.

Author Credits:  Abhishek Verma


  • Report ID: 4186
  • Published Date: Aug 19, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of sales training and onboarding software is assessed at USD 5.07 billion.

Sales Training and Onboarding Software Market size was over USD 4.75 billion in 2023 and is likely to reach USD 13.39 billion by 2036, growing at around 8.3% CAGR during the forecast period i.e., between 2024-2036. Growing number of small & large enterprises and increasing trend of e-learning to train employees will boost the market growth.

North America industry is predicted to hold largest revenue share by 2036, accredited to increasing growth of cloud-based industry along with rising adoption of advanced technology by organizations in the region.

The major players in the market are Mindmatrix Inc., Epignosis Group of Companies, Qstream Inc., SalesHood Inc., LevelJump Software Corp. , Brainshark, Inc., Allego, Inc., MindTickle, Inc., Showpad Inc and PointForward Software.
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