Sales Coaching Software Market size was over USD 50.13 billion in 2023 and is expected to exceed USD 112.29 billion by 2036, witnessing over 6.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of sales coaching software is evaluated at USD 52.7 billion. The market is estimated to grow on the back of growing competitiveness amongst organizations to maximize the level of sales performance through the adaptation of sales coaching software. Sales coaching software provides managers and salespersons with an enhanced sales conversion rate and implements best practices with the help of artificial intelligence by analyzing sales calls. As per estimates, organizations providing dynamic sales coaching enjoy a 26% higher win rates.
The global sales coaching software market is also estimated to witness growth on account of rising number of small and large enterprises. For instance, in 2020, around 4 million new businesses were started which is an increase of 24% from 2019. Sales is a crucial part in every business as it helps in building the loyalty and trust between the customer and business. Moreover, rising number of sales jobs is also estimated to propel the growth of the market in the coming years. As per recent data, globally there are more than 5.5 million sales representatives, of around 40% work from office.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.4% |
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Base Year Market Size (2023) |
USD 50.13 billion |
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Forecast Year Market Size (2036) |
USD 112.29 billion |
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Regional Scope |
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The sales coaching software market is segmented and analyzed for demand and supply by deployment type into cloud and on premise. Out of these segments, cloud-based segment is anticipated to garner the largest market share over the forecast period, owing to the increasing adoption of cloud based coaching software. Cloud based services enable sales coaches to manage client’s data in centralized location while keeping training plans to training histories at one place
Our in-depth analysis of the global sales coaching software market includes the following segments:
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By Deployment Type |
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By Enterprise Size |
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By End-User Industry |
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Regionally, the global sales coaching software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is predicted to hold largest revenue share by 2036, accredited to growing SaaS sector in the region. In addition, companies are majorly providing flexible working hours to their employees and enhancing the capabilities and productivity of the employees by providing SaaS coaching tools. As per estimation, in United States, SaaS sector is estimated to reach valuation of ~USD 223 billion by the end of 2025, up from ~USD 108 billion in 2020.
Further, the market in Asia Pacific is estimated to register fastest growth in sales coaching software market during the forecast period, owing to the constant development in IT industry and technological advancement along with rising expansion of online e-commerce business and retail sales. According to data from the India Brand Equity Foundation, the Indian e-commerce market is projected to reach around USD 188 billion by the end of 2025, up from USD 46 billion in 2020. By 2030, it is expected to reach approximately USD 350 billion. Moreover, the increased demand for better customer service and training are also estimated to create a volume for sales coaching software market in the upcoming years.
Lessonly Inc. was acquired by Seismic, reaching a valuation of USD 3 billion. With the acquisition, Seismic’s portfolio has added a new scale up productivity tool, which enables sellers to easily access sales and marketing content, along with learning programs, in just one centralized location. Thus, providing a completely new experience to the sellers.
MindTickle Inc., the market leader in sales readiness technology, has raised an additional USD 100 million in Series E funding. The funding was led by the SoftBank Vision Fund II, with participation from other existing investors, Norwest Venture Partners, Canaan, NewView Capital and Qualcomm Ventures. MindTickle is enabling industry leaders to understand ideal sales behavior while empowering the revenue team to drive organizational performance.
Author Credits: Abhishek Verma
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