Pre-Workout Supplements Market size was over USD 16 Billion in 2023 and is set to cross USD 36.55 Billion by the end of 2036, growing at more than 9% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of pre-workout supplements is estimated at USD 18 Billion.
This market growth is assessed to be encouraged by the growing participation in sports and other fitness activities, leading to a higher demand for products that can enhance energy.
Pre-workout supplements are cutting-edge dietary compositions that have gained popularity among athletes and fitness enthusiasts in recent years to improve energy levels and athletic performance.
According to the World Economic Forum, across the 29 countries questioned, more than half of adults (58%) desire to play more sports.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
9% |
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Base Year Market Size (2023) |
USD 16 Billion |
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Forecast Year Market Size (2036) |
USD 36.55 Billion |
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Regional Scope |
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Form (Powder, Capsule/Tablets, Ready to Drink)
Powder segment is expected to dominate pre-workout supplements market share of over 40% by 2036. The segment growth can be attributed to the increasing consumption of caffeine across the globe. For instance, caffeine is the most commonly taken mental stimulant in the world, with over 65% of people consuming it.
Pre-workout supplements are performance-enhancing and are typically sold as powders that can be combined with water to drink before working out.
Caffeine is the primary ingredient in pre-workout supplements which is readily available in pill or powder form, providing an excellent value for those on a tight budget looking for a simple way to acquire more energy before working out, or whenever it is most convenient.
Distribution Channel (Online, Offline)
The offline segment in the pre-workout supplements market is likely to register the highest CAGR during the forecast timeframe. The rising number of gym memberships is the primary driver of the segment's growth. Worldwide, there are more than 204,180 fitness centers., and around 184 million subscriptions in gyms.
Pre-workout supplements are widely available through health stores and gyms since the great majority of gyms have partnerships with nutrition vendors given the obvious demand for nutrition products.
One great approach to add a revenue stream to any fitness center is to sell workout supplements by informing the clients on the advantages and proper use of dietary supplements and providing loyalty programs, discounts, and promotions.
Our in-depth analysis of the market includes the following segments:
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Form |
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Distribution Channel |
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North American Market Statistics
North America region in pre-workout supplements market is expected to dominate revenue share of over 40% by 2036. The market growth in the region is also expected on account of increasing health awareness among individuals. As a consequence, there is a growing knowledge of pre-workout supplements among athletes and working people in the region to preserve their bodies' nutritional balance.
According to a survey, following the COVID outbreak, more than 65% of Americans are more aware of their physical health.
Over the past ten years, the number of enterprises in the fitness industry in the United States has generally climbed year over year led by an increase in diabetes and obesity cases, along with the growing emphasis on mindfulness, self-care, and general wellbeing.
For instance, as of 2023, there were more than 113,320 Gym, Health & Fitness Clubs operating in the US, around a 2% rise from 2022.
The gym business in Canada has grown, which has led to an increasing number of fitness centers, ranging from inexpensive to expensive gyms in the nation.
Particularly, in Canada, over 15% of people own a gym membership.
APAC Market Analysis
The Asia Pacific region will also encounter massive market revenue for the pre-workout supplements market during the forecast period and will hold the second position owing to the increasing personal disposable income in this region. This has contributed to increased purchasing power which may augment the demand for pre-workout supplements for all age groups.
Compared to around 31% in 2022, Asia Pacific is predicted to provide over 35% of the world's disposable income in 2040.
In Japan, a large number of high school students participate in after-school organizations, particularly those focused on sports since sports are considered an important aspect of Japanese culture, leading to a higher need for alternative protein and fitness equipment targeted at athletes and fitness fanatics.
Moreover, exercise and sports participation are widespread in Japan, where over 45% of adults and the majority of children play sports every week.
Supplements for health and nutrition are currently seeing strong market trends in China because they are so readily available and simple to use, therefore, more people are accepting them.
Simultaneously, the demand from consumers for Korean red ginseng as a natural pre-workout supplement has surged significantly since it aids in the recovery from repetitive anaerobic exercise's anti-fatigue effects, and can enhance cognitive function, making it a strong nootropic option for increasing concentration.
The market for pre-workout supplements is fragmented worldwide, with several domestic and international competitors. The leading companies in the pre-workout supplements market are pursuing tactics such as product innovation, collaborations, geographic expansions, mergers and acquisitions, and product innovation in order to build a solid customer base and, consequently, a respected position in the industry.
Author Credits: Parul Atri
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