Menstrual Hygiene Management Market size was over USD 22.5 billion in 2023 and is projected to exceed USD 33.7 billion by the end of 2036, witnessing over 4.1% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of menstrual hygiene management is estimated at 23.4 billion.
This anticipated growth reflects the rising demand for cutting-edge menstrual hygiene products and increasing recognition and awareness about menstrual hygiene among women. Manufacturers are evolving to meet the changing needs and preferences of consumers while coping with global challenges such as sustainability and accessibility using several strategic alliances such as partnerships and mergers and acquisitions. For instance, in February 2022, Kimberley Clark Corporation acquired Thinx, Inc. to expand the company’s product portfolio into the personal care category.
Governments worldwide are promoting the use of menstrual hygiene products through several campaigns. The Supreme Court of India advocated a “Uniform National Policy” in April 2023, to guarantee that all girls in grades 6th to 12th have access to free sanitary pads and that schools have separate restrooms for females. A similar policy was launched in November 2023 to eliminate the social stigma regarding menstruation guaranteeing access to period products advanced health system, and honoring international committees pertaining to gender equality and women’s welfare.
Growth Drivers
Challenges:
|
Base Year |
2023 |
|
Forecast Year |
2024-2036 |
|
CAGR |
4.1% |
|
Base Year Market Size (2023) |
USD 22.5 billion |
|
Forecast Year Market Size (2036) |
USD 33.7 billion |
|
Regional Scope |
|
Product (Menstrual cups, Sanitary Pads, Tampons, Pantyliners)
The sanitary pads segment in the menstrual hygiene management market is expected to account for a significantly larger revenue share during the forecast period owing to high usage of various types of sanitary pads across the globe and its rising availability in supermarkets, pharmacies, and online stores. Sanitary pads have undergone significant innovations over time, transforming from basic absorbent products to sophisticated, comfortable, and sustainable solutions. Key advancements in these products range from ultrathin designs, antimicrobial materials for odor control, reusable and washable options, and customizable sizes and shapes to organic and natural materials for sensitive skin.
End use (Supermarkets, Retail Stores, Online Retailers, Pharmacies, Hospitals)
Among these, the supermarket segment in the menstrual hygiene management market is expected to account for a significantly larger revenue share between 2024 and 2036. Economies of scale enable supermarkets/hypermarkets to offer competitive pricing, making products affordable and durable. The supermarkets render a wide range of products from various brands and companies catering diverse needs of consumers. Strategies to escalate business operations such as regular promotions, discounts, and loyalty programs to drive sales are heavily used by supermarket owners.
Our in-depth analysis of the menstrual hygiene management market includes the following segments:
|
Product
|
|
|
Usability |
|
|
End use |
|
North America Market Analysis
North America menstrual hygiene management market is poised to dominate over 48.9% revenue share by 2036 owing to presence of well-established healthcare systems, high awareness about menstrual hygiene and health, and availability of various types of menstrual hygiene products. The U.S. and Canada have well-established markets for menstrual hygiene products, with a strong foundation and existence of leading brands and retailers.
The U.S. menstrual hygiene management market is driven by increasing awareness about menstrual health and high demand for sustainable products. Sanitary pads are the dominant segment followed by tampons in this region. The waves of multiple trends across the country such as online shopping and subscription services gaining traction, growing attention towards period panties and menstrual cups, and maintaining menstrual health and hygiene.
The key details about the menstrual hygiene management market in Canada are the driving forces categorized into distribution channels, key players, and government initiatives. For Example, “British Columbia” has made menstrual products free in public schools. Canada has also implemented policies to address period poverty, including a 2019 bill to make menstrual products accessible and affordable.
Asia Pacific Market Analysis
The menstrual hygiene management market in Asia Pacific is expected to register rapid revenue growth during the forecast period owing to growing awareness about the importance of menstrual hygiene and favorable government schemes to promote menstrual health, hygiene, and products in rural areas.
Over the years, menstrual products have gained significance and intimate hygiene has become a vital concern among females in India. For instance, in 2022, the Ministry of Health and Family Welfare promulgated a female-centric scheme for the promotion of menstrual hygiene among adolescent girls in the age group of 10-19 years in rural areas known as the Menstrual Hygiene Scheme (MHS).
Private and public funds for educating and spreading awareness amongst females and young girls are expected to be the key components to boost the inclination towards menstrual hygiene products. Also, government bodies and other significant organizations focusing on strategies and plans to be implemented to expect favorable outcomes to enhance accessibility and affordability of products across underdeveloped areas.
The increasing focus on sustainable goods and more customer awareness drive the menstrual hygiene management market to be increasingly competitive. Major companies, such as Procter & Gamble, and Kimberly Clark, among others, compete with innovative startups focused on eco-friendly and organic products. These key players also employ strategic alliances such as mergers and acquisitions, partnerships, product launches, and joint ventures to retain their market position and enhance their product base. Here is a list of key players operating in the global menstrual hygiene management market:
Author Credits: Radhika Pawar
Copyright © 2024 Research Nester. All Rights Reserved
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Have questions before ordering this report?