Media Monitoring Tools Market size is projected to reach USD 20 Billion by the end of 2036, growing at a CAGR of 8% during the forecast timeframe, i.e., 2024-2036. In the year 2023, the industry size of media monitoring tools was USD 10 Billion. The market is flourishing due to the rise of influencer marketing as a key strategy for brand promotion, which necessitates vigilant monitoring of influencer activities. This necessitates the usage of media monitoring tools to help businesses identify and evaluate influencers relevant to their industry, track campaign performance, and assess the impact of influencer collaborations on brand perception.
For instance, as of 2023, the value of the worldwide influencer marketing market has more than quadrupled from 2019 to around USD 21 billion.
In addition to these, factors that are believed to fuel the market share of media monitoring tools include AI-powered monitoring tools. For instance, an AI-powered media monitoring tool called Brand24 keeps an eye on all the main social media networks that provide useful insights and examine discussions regarding brands, goods, and rivals on the internet.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
8% |
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Base Year Market Size (2023) |
USD 10 Billion |
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Forecast Year Market Size (2036) |
USD 20 Billion |
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Regional Scope |
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Deployment (On-Premise, Cloud)
The cloud segment in the media monitoring tools market is estimated to gain a revenue share of about 64% in the year 2036. The segment growth can be credited to the increasing adoption of cloud services. Digital transformation has become a cornerstone for businesses across industries, and the adoption of cloud services is a key enabler of this transformation. Organizations are increasingly leveraging cloud computing to enhance operational efficiency, agility, and innovation. As a result, the demand for cloud services is driven by the imperative to modernize IT infrastructure and stay competitive in the rapidly evolving digital landscape.
A few cloud-based media monitoring tools are Meltwater, Talkwalker, and Brandwatch, which provide sentiment analysis, trend tracking, and influencer identification and enable organizations to proactively monitor the availability, performance, and security of their cloud environments to identify and address issues before they negatively affect the end-user experience.
End User (BFSI, Healthcare, Media & Entertainment)
The healthcare segment in the media monitoring tools market is set to garner a notable share shortly. The growing importance of social media in healthcare has contributed to the segment's rise. This growth is fueled by advancements in technology, the expansion of high-speed internet access, digital transformation, and the desire for more accessible healthcare options.
Social media and the internet may promote healthcare social media marketing by guiding the entire world and giving patients access to online groups, research opportunities, moral and financial support, goal-setting, and progress monitoring.
Social media may be a powerful tool for healthcare organizations to connect with a wide range of people in different generations and will help patients develop brand loyalty. For instance, social media is crucial for the healthcare industry since more than 72% of patients now look up medical information online.
Our in-depth analysis of the global market includes the following segments:
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Monitoring Type |
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End-User |
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Deployment |
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Enterprise Type |
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Application |
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APAC Market Forecast
The media monitoring tools market in the Asia Pacific is slated to be the largest, with a share of about 41% by the end of 2036. The market expansion in the region is also poised on account of a substantial increase in social media penetration and user engagement.
With a large and diverse population actively participating in social media platforms, businesses are increasingly recognizing the need to monitor and analyze these conversations. For instance, it was predicted that India's social media user penetration would rise steadily by around 22% between 2023 and 2028.
Media monitoring tools play a crucial role in helping companies understand public sentiment, track trends, and manage their online reputation effectively.
Furthermore, the Asia Pacific business landscape is undergoing rapid digital transformation, with companies across industries embracing digital technologies. As part of this transformation, businesses are investing in media monitoring tools to stay competitive, enhance their online presence, and gain insights into consumer behavior.
North American Market Analysis
The North American region will also encounter enormous growth for the media monitoring tools market during the forecast period and will hold the second position owing to the increasing emphasis on online reputation management due to the profound impact it has on consumer trust and brand perception. This has led to an increase in the adoption of media monitoring tools that play a pivotal role in tracking online mentions, customer reviews, and sentiment analysis.
Maintaining a positive online reputation has become a strategic imperative for businesses, driving the demand for sophisticated monitoring solutions.
Author Credits: Abhishek Verma, Hetal Singh
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