Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Lingerie Market size was over USD 94.28 billion in 2024 and is projected to reach USD 196.22 billion by 2037, witnessing around 5.8% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of lingerie is assessed at USD 98.65 billion.
The market growth is attributed to the growing number of working women and their increasing spending on good-quality products. According to the Periodic Labor Force Survey (PLFS) Annual Report by the Ministry of Statistics & Program Implementation, during 2022–2023, women’s participation in the labor force notably increased to 37.0%. Besides this, the changing lifestyle and clothing habits of millennials have increased the demand for good fabric lingerie.
Lingerie Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing preference for fashionable and comfortable clothing - Due to globalization and the growing use of social media, the demand for fashionable and comfortable clothing is rising among young people. According to Research Nester analysis, in 2024, there are estimated to be 5.17 billion total social media users worldwide. Almost every individual these days uses online shopping apps to select and buy good quality fabric and comfortable lingerie collections at affordable prices, which boosts its market growth.
Furthermore, various clothing companies are offering a wide range of colors, styles, comforts, and designs in lingerie collections according to customer needs and preferences, which expands the market size of lingerie. - Growing prevalence of advertisement and promotional activities - There are several manufacturers and companies using promotional strategies to influence consumer preference and spending on lingerie collections. Due to huge advertising, consumers are becoming aware of the type of lingerie they are buying. It includes the patterns, fabrics, sizes, and prices. As per recent estimates, it was calculated that digital advertising spending worldwide amounted to USD 549.51 in 2022.
Additionally, many celebrities and influencers promoting the lingerie product encourage consumers to buy lingerie, and it expands the large consumer base, which boosts the market growth of lingerie. - Expansion of technology and digital tools - The world is interconnected with technology, which has facilitated the flow of information from one region to another. Moreover, various lingerie brands worldwide sell their products to consumers across a region, which stimulates the market growth of lingerie. In addition, the growing smartphone usage and increasing internet connectivity inform consumers about the arrival of new products and help them buy easily online.
Furthermore, lingerie brands use digital tools to inform consumers about new collections, discounts, and other attractive offers that encourage them to buy the product, which expands the market size for lingerie.
Challenges
- Increasing prices of lingerie - The increase in prices of different types of lingerie limits budget-restrained consumers to avoid buying as they may not afford costly lingerie, which will hamper market growth. Moreover, the companies changing the prices of lingerie to increase their profit margin may hamper sales and reduce the number of buyers.
- Changing fashion preferences - The continuous changing of consumers' fashion preferences may transform their buying patterns and encourage them to choose alternative options. Furthermore, the growing competition among various key players in the market to meet the challenge of changing consumer preferences hinders market growth.
Lingerie Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
4.3% |
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Base Year Market Size (2024) |
USD 25.18 billion |
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Forecast Year Market Size (2037) |
USD 43.53 billion |
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Regional Scope |
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Lingerie Segmentation
By Product Type (Briefs, Bras, Shapewear)
Briefs segment is anticipated to hold lingerie market share of more than 56% by 2037. The segment growth can be attributed to the growing demand for briefs, as they are easily available and made up of various comfortable fabrics, such as cotton. Moreover, briefs are designed in a different style to meet the needs of consumers and increase their spending on them.
Additionally, companies are manufacturing various briefs with different designs, colors, and styles to satisfy their consumers, which further boost the segment growth.
By Distribution Channel (Online, Offline)
In lingerie market, online segment is projected to dominate revenue share of over 52% by 2037. The segment growth can be attributed to the rise of online shopping and the growth of e-commerce. There are many online platforms and brands that are selling lingerie products to mass consumers across different regions. This automatically increases their sales and they reach out to customers through the online mode which stimulates the segment growth. According to market analysis, there are 2.64 billion online buyers in the world as of 2023, which make up more than 33% of the world’s total population.
Our in-depth analysis of the market includes the following segments:
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Product Type |
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Distribution Channel |
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Customize this ReportLingerie Industry - Regional Synopsis
APAC Market Statistics
Asia Pacific industry is predicted to dominate majority revenue share of 46% by 2037. The market growth in the region is also expected on account of growing disposable income due to the increasing number of working people.
In India, the presence of huge cloth manufacturing units and the easy availability of cheap labor and raw materials expand the market size of lingerie. Furthermore, the boom in the textile industry in India contributes to the market growth of lingerie. According to a survey from the Indian Brand Equity Foundation (IBEF), the textile industry employs approximately 65 million people in direct and indirect sectors. It contributes 2.3% of India's GDP, 13% of industrial output, and 12% of total exports.
In China, changing consumer preferences and increasing awareness about trendy fashion due to the huge exposure to Western culture have increased the purchase of good-quality lingerie collections. According to Research Nester’s research, lingerie fabric export shipments from China stood at 556, exported by 102 Chinese exporters to 73 buyers.
North American Market Analysis
The North American region will also encounter huge growth in the lingerie market during the forecast period and will hold the second position owing to the growing demand for luxury brands and the huge presence of online buyers.
The high demand for sustainable products in the US, due to rising environmental consciousness among people, leads to a boost in the market growth of lingerie. Researchers at Research Nester estimated that in 2022, 72% of US shoppers considered a product’s environmental impact to be a crucial purchasing factor. Furthermore, in the US, consumers highly prefer lingerie collections made up of sustainable fabrics that expand the market size of lingerie.
In Canada, the huge number of trade shows and events that showcase textile products from various regions influence consumers to spend on trendy clothing products. Due to this factor, the rising demand for high-quality lingerie fabric boosts the market growth of lingerie. According to a recent report, in 2021, sales of women’s lingerie in Canada generated USD 1.44 billion.
Companies Dominating the Lingerie Landscape
- Jockey International, Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Zivame
- Chantelle Group
- Hanesbrands Inc.
- Gap, Inc.
- Le Perla
- H&M
- PVH Corporation
- Ralph Lauren Corporation
- Calvin Klein
The lingerie market consists of several key players who are adopting various significant strategies to increase their global expansion. Some of the key market players include:
In the News
- Gap, Inc. - Gap announced its collaboration with DEON to celebrate femininity and individuality. This collaboration will merge Gap and DEON’s fashionable clothes and California classics to showcase its new collections. Moreover, the 51–piece collection is introduced which includes dresses, loungewear, and various accessories with floral prints.
- PVH Corporation - PVH Corporation, which is the leader in fashion companies, extended its license agreements with G-III Apparel Group, Ltd. Through this agreement, the company aims to work with G-III for the next several years which will ensure a flexible transition for consumers. Additionally, G-III will play a crucial role in the partnership and work together with PVH Corporation.
Author Credits: Parul Atri
- Report ID: 6217
- Published Date: Nov 15, 2024
- Report Format: PDF, PPT
