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Lead Intelligence Software Market size was valued at USD 8.19 billion in 2023 and is set to cross USD 18.12 billion by 2036, registering more than 6.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of lead intelligence software is estimated at USD 8.6 billion. The growth of the market can primarily be attributed to the upsurge in the business to business (B2B) e-commerce worldwide, which accounted for ~USD 21 trillion in 2018, representing 83% of all e-commerce.
The global shift of businesses, processes and products from traditional way of conducting business towards marking the online presence is driving the market for lead intelligence software. Every business, service and product involved in sales and marketing, benefits from using the software as it captures and curate valuable leads without too much time spent on gathering and analyzing large volume of data. Lead intelligence software helps to maintain a single database for the real time access. With large volume of data available online, there is the need for clean and verified lead information amongst the salespeople of any business, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead intelligence software market during the forecast period. For instance, it was observed that, in the year 2020, the global data creation reached~64 zettabytes.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.3% |
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Base Year Market Size (2023) |
USD 8.19 billion |
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Forecast Year Market Size (2036) |
USD 18.12 billion |
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Regional Scope |
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The global lead intelligence software market is segmented and analyzed for demand and supply by type into on-premises and cloud-based segments. Amongst these segments, the cloud-based segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing volume of workloads and data in the cloud along with the surge in the cloud computing worldwide. As per a recent report, which captured the insights of 750 global cloud decision-makers and users about the public, private, and multi-cloud markets, stated that 92% of enterprises have a multi-cloud strategy and 80% have a hybrid cloud strategy.
Our in-depth analysis of the global lead intelligence software market includes the following segments:
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By Type |
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By Application |
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Regionally, the global lead intelligence software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is expected to dominate majority revenue share by 2036, backed by presence of a strong internet connectivity in the region, growing number of online businesses as well as the increasing purchases through e-commerce platforms. According to the Census Bureau of the Department of Commerce, in the United States, e-commerce sales accounted for ~14.3% of total sales in the first quarter of 2022.
Oracle - announced the next generation of Oracle Fusion Sales, which is a part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI). It is a sales automation application that identifies high-quality sales opportunities and provides sellers with quotes, proposals, and recommended steps to help them increase productivity and close deals faster.
Datanyze – announced the launch of an intuitive prospecting tools that delivers accurate business-to-business (B2B) contact details, enriching business profiles in real time by connecting salesperson to their ideal prospects.
Author Credits: Abhishek Verma
Copyright © 2024 Research Nester. All Rights Reserved
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