Global Full Service Digital Marketing Agencies Market TOC
Full Service Digital Marketing Agencies Market size was over USD 343.78 billion in 2024 and is poised to reach USD 1088.4 billion by the end of 2037, witnessing around 9.2% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of full service digital is assessed at USD 369.36 billion.
The demand for full-service digital marketing services is growing owing to the rising use of different OTT platforms and the high generation of content on social media by influencers. The Digital marketing agencies are supporting these influencers by giving them good exposure to digital media.
Moreover, increasing preference for full digital marketing services in several emerging new businesses in developing countries is driving the growth of the market.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
9.2% |
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Base Year Market Size (2024) |
USD 343.78 billion |
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Forecast Year Market Size (2037) |
USD 1088.4 billion |
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Regional Scope |
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Service (Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Affiliate Marketing)
The social media marketing segment in the full service digital marketing agencies market is expected to grow at the fastest CAGR of 9.81%. The demand for social media marketing is owing to the high utilization of such services in the North American region. These social media platforms enable businesses to communicate with customers to promote their brands, improve sales, and drive traffic to their websites. For instance, the percentage of adults in the United States who use social media increased from 5% in 2005 to 72% in 2021 that uses some type of social media in the country.
End-Users (Media & Entertainment, IT & Telecommunications, Retail & E-commerce, BFSI, Manufacturing, Education)
By the end of 2037, the full service digital marketing agencies market from the media & entertainment segment is estimated to gain the largest revenue share. Digital Marketing Agencies play an important part in media and entertainment since they promote and advertise companies or films via social media or search engines to attract final consumers. One of the instances of digital marketing services that agencies typically focus on for media and entertainment is video content. Thus, branding and promoting businesses or films through social media influencers also play a part. Factors such as the increasing need for web content management will aid media and entertainment market growth. For instance, according to the India Brand Equity Foundation, the media and entertainment industry in India grew at 19.9% in 2022 and the industry is expected to reach USD 53.99 billion by 2026. Furthermore, according to the International Trade Administration, U.S. Department of Commerce, the. media and entertainment sector in the United States is the largest across the globe at USD 660 billion owing to the presence of major players offering streaming services and subscriptions for digital media.
Our in-depth analysis of the global market includes the following segments:
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Service |
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End-User |
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North American Market Forecast
The North America region is predicted to showcase exponential growth over the forecast period of 2023-2037 by registering a CAGR of 9.51%. Due to commercial globalization, the field of full-service digital marketing is expanding rapidly in North America. The most popular place for international immigrants is North America, especially Canada. In several sectors, Canada offers a wide range of employment options in full service digital marketing. Canada, due to its high rates of internet usage and robust expansion in the full-service digital marketing sector, is one of the largest advertising markets in the world. For instance, a study shows that in 2020, Canada spent more than USD 9 billion on digital advertising campaigns, which was equivalent to about 54.1% of the nation's total media advertising spending. In the forecast period, it is expected that the expense of full-service digital advertising will rise similarly.
APAC Market Analysis
The full service digital marketing agencies market in the Asia Pacific region is set to have significant growth with a CAGR of 9.30 % in the near future. The number of internet users in the Asia Pacific area is large and growing, and digital technologies are being adopted at a rapid rate. The desire of business owners to efficiently contact and interact with these online people generates a profitable market for full-service digital marketing agencies. Digital technologies are advancing in speed, power, and cost, and their effects are being felt throughout society more and more. For instance, according to the World Bank, 72% of the population in East Asia and the Pacific had access to the internet in 2021.
Author Credits: Abhishek Verma
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