Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Employee Advocacy Software Market size was over USD 485.57 million in 2024 and is poised to exceed USD 1.45 billion by 2037, witnessing over 8.8% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of employee advocacy software is evaluated at USD 556.34 million.
The growth of the market can be attributed to the growing mindfulness amongst organizations for improving their employer brand. Engaging employee with the brand’s information also provides great opportunities for building better networks and also helps in their personal branding. For instance, it was noticed that companies with a successful employee advocacy program were 50% more likely to attract, and 20% more likely to retain new employees.
In addition to these, factors that are believed to fuel the market growth of employee advocacy software include the increasing adoption of employee advocacy tools, along with the increasing employee engagement amongst enterprises. Moreover, the growing number of young enterprises and businesses across the globe, is anticipated to boost the market growth. According to the data by the Organization for Economic Co-operation and Development, recently emerging young firms account for about 20% of employment and almost 50% of the new jobs on average across OECD countries, as of 2020. In addition to this, approximately 213 million companies were functioning worldwide in 2020.
Employee Advocacy Software Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing Employee Retention Rate in Companies Using Employee Advocacy Platforms- It is estimated that the presence of advocacy platforms could increase the employee retention rate to more than 35%. Moreover, employees are 20% more likely to stay in their current position with the company if they participate actively in employee advocate initiatives and campaigns.
- Greater Advantages, such as, Increased Visibility of Companies- Deployment of employee advocacy tools could improve the company’s visibility across social media platforms. For instance, organizations with advocacy software had 79% more visibility on social media.
- Increasing Penetration of Internet and Social Media Services- According to the data by the World Bank, 60% of the total global population was using internet services in 2020. Moreover, in 2021, more than 4.5 billion people were using social media platforms in the world. Around 92% of all internet users are on social media.
- Rapid Digitalization of Business Organization across the Globe- The increasing digitalization of enterprises, backed by higher dependency on technology, is estimated to boost the market growth. Moreover, it is estimated that over USD 2.35 trillion would be spent for the digital transformation across the globe by 2024.
- Government Initiatives to Promote Start-Ups- It is best for early-stage startups to save money, and employee advocacy can be really helpful for advertising their business on social media. According to the statistics by OCED, France has set-up a USD 4.17 Billion fund to support start-up liquidity, Germany has announced a tailored start-up aid program, and the United Kingdom has announced a co-financing fund for innovative companies facing financial difficulties.
Challenges
- Lack of Proper Setup Features and Infrastructure - It is anticipated that factors such as the time-consuming and difficult initial team setup of the employee advocacy tools and the high cost of setting up the software would restrain market expansion. The platform's back end is complex in terms of functionality and might be challenging for some users to maintain. Along with the odd problems and glitches that affect the software's connectivity, messages on the employee advocacy tools come from a single email address that cannot be modified. The platforms may not always post at the best times for greatest attention, which varies for different social media networks, and certain employee advocacy tools are slow to browse and occasionally buggy. Hence these factors estimated to hinder the growth of the market.
- Slow Development in the Social Media Policies of Companies
- Rising Concerns for Data Safety
Employee Advocacy Software Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
8.8% |
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Base Year Market Size (2024) |
USD 485.57 million |
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Forecast Year Market Size (2037) |
USD 1.45 billion |
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Regional Scope |
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Employee Advocacy Software Segmentation
The global employee advocacy software market is segmented and analyzed for demand and supply by type into on premise and cloud based. Out of the two types, the cloud-based segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing adoption of cloud-based services amongst organizations. For instance, out of all IT services, cloud computing generates a revenue of almost USD 400 billion, as of 2021. Moreover, the ease of access of data in cloud services, backed by increasing penetration of remote working is estimated to fuel the segment growth.
The global employee advocacy software market is segmented and analyzed for demand and supply by type into on premise and cloud based. Out of the two types, the cloud-based segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing adoption of cloud-based services amongst organizations. For instance, out of all IT services, cloud computing generates a revenue of almost USD 400 billion, as of 2021. Moreover, the ease of access of data in cloud services, backed by increasing penetration of remote working is estimated to fuel the segment’s growth. Furthermore, there has been a growing adoption of cloud advertising among the companies that support the selection of ad-related data, and it is predicted to surge the segment’s growth in the market.
Our in-depth analysis of the global employee advocacy software market includes the following segments:
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By Type |
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By Size of Enterprise |
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By Application |
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Customize this ReportEmployee Advocacy Software Industry - Regional Synopsis
North America Market Forecast
North America industry is set to dominate majority revenue share by 2037. The growth of the market can be attributed majorly to the high number of IT companies in the region, along with growing government focus on providing employee friendly environment in offices. In fact, the IT sector in the United States is estimated to garner a revenue of USD 400 billion in 2022. Moreover, involvement of a large part of the population in the IT sector is also estimated to boost the demand for employee advocacy software in the region. U.S. tech industry employs more than 12 million workers as of 2020. Such factors are estimated to foster the market growth in the region.
Companies Dominating the Employee Advocacy Software Landscape
- ClearViewSocial
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- MarketBeam Inc.
- Firstup, Inc.
- PostBeyond Inc.
- Sociabble, Inc.
- Influitive Corporation
- GaggleAMP Inc.
- Smarp
- SocioAdvocacy
- Jubiwee
In the News
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Hootsuite Inc. to launch Hootsuite Amplify, an integrated software with Microsoft Teams, that can enhance sharing capabilities for users.
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G2.com Inc announced the G2 Syndication partnership with Microsoft (Azure, AppSource, and Microsoft Portal). Under this partnership experience, G2 will review and star ratings of 125,000+ software and services solutions.
Author Credits: Abhishek Verma
- Report ID: 4160
- Published Date: Dec 20, 2024
- Report Format: PDF, PPT
