Dental Floss Market size was over USD 661.6 billion in 2023 and is anticipated to reach USD 1463.9 billion by the end of 2036, growing at around 6.8% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of dental floss is assessed at USD 703.2 billion.
The global prevalence of dental conditions and periodontal diseases due to poor eating habits, excessive consumption of sweetened foods and drinks, and insufficient oral hygiene practices are driving the dental floss market demand. Several studies suggest the alarming rise in dental diseases and the importance of oral health. According to a World Health Organization (WHO) 2022 study, untreated dental caries has affected about 2.5 billion people and is estimated to be the most common dental condition globally. Additionally, every year about 380000 new cases of oral cancers are diagnosed. Preventive care has gained popularity in recent years to mitigate the risks of serious health problems, thereby, aiding market adoption.
Dental floss is the most commonly recommended interdental cleaner owing to its ability to remove interproximal food and dental biofilm. The Food and Drug Administration (FDA) has classified dental floss as a Class I medical device and is exempt from Premarket Notification 510(k). As a Class I medical device, interdental floss is deemed to be a low-risk product, the dental floss market is subject to the least regulatory controls. This facilitates the entry of new players and drives competitiveness in the market.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.8% |
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Base Year Market Size (2023) |
USD 661.6 billion |
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Forecast Year Market Size (2036) |
USD 1463.9 billion |
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Regional Scope |
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Product (Waxed Floss, Unwaxed Floss, Dental Tape)
Waxed floss segment is set to capture dental floss market share of over 53.4% by 2036, driven by the additional benefits it provides credited to the enzymes and essential oils that help in removing plaque. Furthermore, a polymer coating is also applied to the flossing thread to avoid shredding and facilitate plaque removal. According to a study by the National Library of Medicine 2023, it was estimated that the growth of both Gram (+) and (-) bacteria is inhibited after using mesoporous bioactive glass nanoparticles (MBGNs) and chitosan-coated dental floss. Dental tapes come in both waxed and unwaxed varieties, and they are usually broader and flatter than ordinary floss. Growth in this sector will fuel the dental equipment value in the near future.
Distribution Channel (Offline, Online)
The offline distribution channel in dental floss market is expected to be the fastest-growing segment with a staggering CAGR during the forecast period. The emerging trend to purchase grocery products from supermarkets, convenience stores, sorcery stores, and specialty stores is poised to drive the segment growth. A Research Nester report published in 2024 states that more than 73% of consumers prefer to buy goods from local manufacturers. Furthermore, a growing number of consumers are seeking professional dental care as the incidence of oral illnesses rises. Moreover, customers can easily buy dental care products from a variety of e-commerce and online shopping platforms, such as Flipkart, Walmart, Amazon, and eBay. Online distribution channels are expanding throughout Southeast Asia as a result of the region's rapid industrialization and urbanization in places like China, India, and other countries.
Our in-depth analysis of the global dental floss market includes the following segments:
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Product |
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Distribution Channel |
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North America Market Statistics
North America dental floss market size is predicted to exceed USD 271.3 Billion by 2036. The growing awareness about oral hygiene and the importance of preventive care is boosting the demand for dental floss. The Journal of the American Dental Association 2022 stated that the percentage of Americans, especially young children annual visits for oral healthcare witnessed a lucrative gain from 74% to 86% between 2000 and 2018.
The dental facilities in the U.S. are at a surge. For instance, the Centers for Disease Control and Prevention published a report in June 2023, stating that the percentage of adult dental visits in 2020 was estimated to be 62.7%. In addition, the U.S. also showed increasing spending on healthcare by the public and private sectors. For instance, the Centers for Medicare & Medicaid Services in July 2024 slated that U.S. healthcare spending increased by 4.1%, while health spending accounted for about 17.3% of the country’s GDP.
Dental floss in Canada is in high demand owing to the prevalence of major key players such as AVACO, Simply Natural, and Simply Floss. Led by this a variety of media, including the internet, television, and dental experts promote dental floss in this country. According to the National Institutes of Health 2022, dental caries is the most prevalent chronic illness affecting children in Canada. The presence of such key players will augment the interdental brush share in the forecast period.
APAC Market Analysis
Asia Pacific will also encounter huge growth in the dental floss market share during the forecast period with a notable market size. The rising dental caries and related diseases is expected to drive the market. According to the World Health Organization 2022, Asia Pacific had more than 900 million untreated cases of dental caries, severe periodontal diseases, and edentulism in 2019.
Economic growth and rising disposable incomes in China and India are leading to higher spending on health and wellness products. According to the State of China in July 2024, the national per capita disposable income increased by 5.9% as compared to 2023 and crossed USD 2400.
Japan has shown a lucrative increase in people having dental disorders such as periodontal pockets, caries, and dental calculus. According to a report by the National Institutes of Health in 2022 estimated that about 6.1% of people between 15-19 years old and 25.7% 20-24 years old had periodontal pockets of 4mm and deeper.
The dental floss market growth is predicted to grow owing to these companies occupying a tremendous share. Most of these companies are focused on expanding their product portfolios to cater to a wider consumer base. With the prevalence of dental diseases and various oral issues, companies are adapting to the changing consumer needs and, in turn, strengthening their geographical presence.
Some of the key players include:
Author Credits: Radhika Pawar
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