Child Care Market size was over USD 234.09 billion in 2024 and is projected to reach USD 469.53 billion by 2037, growing at around 5.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of child care is assessed at USD 244.39 billion.
The heightened female employment rate; and increased nuclear families are some of the key factors that promoted the growth of the child care market. Regarding the forecast period, consumer demographics are also expected to shift with projections such as the increase in households headed by single parents and working mothers propelling the movement of the market. For instance, the female workforce participation rate has risen from 33% in 2023 to 36% in 2024 in India.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
5.5% |
Base Year Market Size (2024) |
USD 234.09 billion |
Forecast Year Market Size (2037) |
USD 469.53 billion |
Regional Scope |
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Type (Early Care, Early Education & Daycare, Backup Care)
Early education and daycare segment is anticipated to account for more than 48% child care market share by the end of 2037. The role of early education in the learning process of a child has been increasingly appreciated in the recent past. Modern parents are likely to choose childcare services that embody provisions for learning activities. This is due to the fact that more and more parents are working which makes it difficult for them to find someone to look after their children when they young. The childcare providers are incorporating the use of innovative helping tools such as smart devices and methods to ensure that young learners find it possible to learn in early childhood. For instance, ‘Jadui Pitara’ set under National Curriculum Framework has been developed in India and is currently in 13 local languages. This is a step to enhance the learning-teaching process in a balanced, child friendly, and joyful manner, especially for the Amrit Generation in line with the NEP 2020.
Delivery Type (Organized Care Facilities, Home-based Settings)
By 2037, organized care facilities segment is set to account for around 56% child care market share. The segment growth can be attributed to the fact that in contrast to home settings, childcare settings are often formal, well-equipped, with proper teaching aids, and well-trained and qualified caregivers. These advantages make them more appealing to parents who are keen on getting a childcare center. Both formal and informal childcare providers are coming together to establish roof bodies to officially coordinate the provision of daycare services. For instance, the South Carolina First Steps 4K has worked together with private non nonlinear, and for-profit organizations, faith-based organizations, and other eligible providers to increase the 4-year-old kindergarten programs.
End-Use (Working Parents, Stay-at-Home Parents)
In child care market, working parents segment is projected to account for more than 54% revenue share by the end of 2037. This growth can be attributed to the families having working parents, as the working hours might make it a task for the parents to look after their child. The authoritative male breadwinner family model is changing, with new forms of family type, and more presence of men in childcare. This change in family disposition has pulled a stimulus of childcare services to working parents. The increase in female employment rate and more specifically the return to work of mothers as the head of households have created a high demand for affordable quality childcare services. In US, it was at 72.3 % in 2019 for mothers with children under the age of 18 for the labor force participation rate. Businessmen and businesswomen are challenging in demanding professional child care centers which help them to meet their work and family obligations.
Our in-depth analysis of the market includes the following segments:
Type |
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Delivery Type |
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End-Use |
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North American Market Statistics
North America industry is anticipated to account for largest revenue share of 44% by 2037, influenced by rapid urbanization in the region.. The market growth in the region is also expected on account of the position of women in the current society that has developed in the past few decades such that today many women are part of the working force thus, there is a need to have suitable and cheap childcare centers in North America. With the rising employment of women, the demand for quality professional child care services also grows high as well. Youths in North America are also progressively becoming parents and are also starting families creating a drive to the child care market. Parents themselves are from this generation that includes millennials and they prefer looking for centers that offer quality childcare services.
As a result of improving household income among families in the United States, parents can be able to afford the reasonable prices that are charged for childcare. In a survey done in 2022, there is a total of 22.9 million children below the age of five years living in the United States, while 71% of children of age 5 and below are raised in a family where both parents work. This can allow a higher number of parents to opt professional child care option. At present, the state and the local governments in the United States give measures, strategies, plans, and funding for the support of the market and services that are easily accessible and inexpensive to young children.
APAC Market Analysis
The Asia Pacific region will also encounter huge growth for the child care market during the forecast period and will hold the second position owing to a big and growing population, which is increasing the demand for childcare services. Rapid urbanization in the region, notably in India, is increasing the demand for high-quality, specialized childcare solutions for urban households with higher disposable budgets. Changing lifestyles, including more working parents and dual-income homes, are increasing the demand for quick and trustworthy childcare solutions. Increased health and safety concerns among parents in Asia Pacific have resulted in a desire for child care services. In addition, the child care providers in the region are implementing healthcare quality management and making children more productive with their interesting curriculum, which is fueling child care market growth.
China implemented the three births for two child policy and rewards parents who give birth to more children. Parents today in China have now been empowered by the middle class that is growing in the country thereby leading to increased disposable income and this have seen parents especially the middle income spend more on premium and luxury childcare items and services. Due to the rising number of working women in China coupled with young and vibrant families, most especially in the metropolitan, there is always the need to seek for childcare services.
Additionally, industries are looking forward to provide better experience to the new parents and creating a home-like environment for kids. Their exceptional step towards their early education with keeping their physical health in mind and grabbing new technologies to provide a better learning experience, is taking care of parents’ major concern towards their toddlers. Following are the key players of the child care industry:
Author Credits: Radhika Pawar
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