Beer Market size was valued at USD 845.74 billion in 2024 and is likely to cross USD 1.34 trillion by 2037, expanding at more than 3.6% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of beer is estimated at USD 870.1 billion. Developing nations around the globe are seeing rapid urbanization and lifestyle changes. Kids in these developing countries easily adopt Western ideals since Western entertainment is so widely consumed.
More conservative countries in the Middle East and Asia Pacific, where drinking alcohol is generally viewed as a negative habit, will witness an increase in beer consumption as a result of growing diversity and the acceptance of Western culture.
The National Family Health Survey of India, which was published in May, also discovered that men and women consumed more alcohol in rural than in urban regions. The northeastern state of Arunachal Pradesh has the highest rate of alcohol use in the nation, with 24% of women and 53% of males drinking.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
3.6% |
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Base Year Market Size |
USD 845.74 billion |
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Forecast Year Market Size |
USD 1.34 trillion |
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Regional Scope |
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Category Type (Alcoholic, Non-alcoholic)
Non-alcoholic beer segment is expected to capture over 80% beer market share by 2037. The penetration of no-alcohol beer seems to grow owing to the awareness among people regarding the effects of alcoholic beer.
In the United Kingdom, the United States, Germany, and Canada, where off-license and supermarket sales are growing rapidly, this trend can be seen in the demand for no-alcohol drinks by volume. For example, the volume of nonalcoholic beer imported into the United States in 2022 was 12.58 million gallons, up from 11.96 million gallons in the previous year, according to the Beer Institute.
Distribution Channel (Supermarket, Liquor Stores, Convenience Stores, On-premises, Internet Retailing, Independent Retailers)
Based on distribution channels, the supermarket segment is foreseen to hold the highest market size by the end of 2037. Products are easily accessible in towns and villages to an enormous consumer base due to the market driven by supermarkets and hypermarkets.
This accessibility is designed to satisfy the evolving preferences of consumers who seek convenience in their shopping experiences. The purchasing power of supermarkets allows them to negotiate favorable terms with manufacturers, resulting in competitive prices for consumers, which further strengthens their growth.
Expansion of the supermarket network is set to propel the market growth in the future times. As per research, in 2022, the total number of sales made at supermarkets globally was accounted to be USD 1 trillion.
Packaging (PET Bottles, Glass Bottles, Aluminum Cans)
Cans segment in the beer market is poised to exhibit over 3.6% CAGR till 2037. Glass bottles are durable, resistant to oxygen, and impenetrable. Furthermore, due to their heat-tolerant nature, they can cope with temperatures exceeding 100 degrees. Considering all these features glass bottles conserve the actual flavor of the beer.
Moreover, glass packaging is fully recyclable and environmentally friendly which allows it to be melted down and reused reducing its environmental footprint in comparison with other packaging materials. Research shows that more than 92 percent of beer consumed in the world comes from glass bottles.
Our in-depth analysis of the global market includes the following segments:
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Product Type |
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Category Type |
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Production |
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Packaging |
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Distribution Channel |
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Flavor |
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European Market Statistics
Europe industry is predicted to account for largest revenue share of 33% by 2037. Europe is one of the world's largest markets, with a deep history and a wide range of brewing traditions.
In all European countries, beer plays a significant role and is an integral part of culture, heritage, and nutrition. One of the main beer-producing regions in the world is the European Union.
According to the Brewers' Association of Europe, 368,682 hectolitres were consumed in 2019, which is made by approximately 11,048 breweries worldwide.
The growth can be ascribed to the immense consumption of alcoholic and non-alcoholic beer in the United Kingdom.
Factors like the increased popularity of craft beers, rising demand for beer with a low alcohol content as well as health and wellness trends among large consumers in Germany have been driving the country's beer markets. As a result, there has been increased demand for the growth of the product. In Germany, for instance, a survey found that sales of craft beer increased by 13% in 2021 and are expected to grow further over the coming years.
The rise of microbreweries is one of the most important trends in France's market. This trend is mirrored by the worldwide movement of craft beer, which has been on an unprecedented growth path for several years.
North American Market Analysis
The North America beer market has witnessed a substantial revenue share of USD 181 billion in the year 2023. Some of the factors likely to increase market growth are growing youth demographics and increasing demand for beer with rising populations.
In addition, the brewing industry is focusing on new product launches to increase its share of this market as a result of an increasing trend towards craft beer.
For example, in March 2021, Stone Cold Steve Austin, with partner El Segundo Brewing, will release a new American lager at Billy Bob Texas in Forth Worth, Texas, with a concert by Texas country rock band Reckless Kelly.
The increasing preference for alcohol among consumers has also been facilitated by the US beer market. In particular, for innovative drinking experiences, young people are more interested in sampling a variety of flavored beer and beer mixtures.
The increasing popularity of beer festivals and events is a trend on the market in Canada. These events allow consumers to sample a wide variety of beers from different breweries, which creates an atmosphere of community and curiosity.
Author Credits: Parul Atri
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