Advertiser Campaign Management Software Market size was over USD 10.57 Billion in 2023 and is set to reach USD 85.03 Billion by the end of 2036, growing at around 17.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of advertiser campaign management software is assessed at USD 12.23 Billion.The growth of the market can be attributed to the rising trend of digital marketing and increasing expenditure on digital advertising. According to the data, the total digital advertising and marketing spending in the United States increased by more than 20% year-on-year to about USD 435 billion in 2021. In addition, more than 50% of the marketing was digital in the same year. With the increasing digitalization of everything digital marketing is a must to get notified by the people. Almost everyone uses smartphone devices and the internet for many activities, so digital advertisements will increase the number of people watching them. Also, most people buy goods and services from e-commerce platforms after reviewing the product. Further, the constant ads and notifications to the people make them buy the product at one time or other.
The global advertiser campaign management software market is also estimated to witness growth on account of the increasing adoption of the smartphones. Globally, the number of smartphone subscriptions stood at around 6.1 billion in 2021, which is projected to reach 7.5 billion by the end of 2027, according to the data. Advertiser campaign management software provides various features including campaign management, campaign tracking efficiency, personalization, and optimization across different channels, such features are also anticipated to boost the growth of the market. Moreover, increasing advancements in technology and network are also estimated to propel the growth of the global advertiser campaign management software market in the coming years. This software allows everyone to create an advertisement for their products who is not from a software background. This helps to create a brand from the software with customized content.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
17.4% |
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Base Year Market Size (2023) |
USD 10.57 Billion |
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Forecast Year Market Size (2036) |
USD 85.03 Billion |
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Regional Scope |
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Deployment Model (On-Premises, Cloud, Hybrid)
The global advertiser campaign management software market is segmented and analyzed for demand and supply by deployment model into on-premise, cloud, and hybrid. Out of these segments, the cloud-based segment is anticipated to garner the largest market share by the end of 2036, backed by the rising adoption of cloud services among business organizations. According to recent statistics, more than 90% of business organizations used cloud server in 2022. Moreover, increasing data storage on the cloud is also anticipated to foster segment growth in the coming years. As per the estimations, by the end of 2050, about 100 zettabytes (trillion gigabytes) will be stored in the cloud. Cloud services increase the adoption of internet users as they provide a wide variety of services to people. This allows users to access the software, storage, IT infrastructure, and computing power with free of cost and no updates requirement. The easy recovery, software development, management, big data analytics, data backup, and other web applications increase the preference for cloud services. The cloud-based marketing tools are thus estimated to drive market growth.
Organization (SMEs, Large Enterprises)
The global advertiser campaign management software market is also segmented and analyzed for demand and supply by application to small businesses, medium businesses, and large enterprises. Amongst these three segments, the small business segment is expected to garner a significant share. The increasing number of small businesses is estimated to rise the growth of the market segment and in turn, drive the growth of the market during the forecast period. As per the estimations, over 33 million small-size businesses are established in the United States as of 2022. The use of advertisement campaign management software for small businesses is expected help to save money and enhance the ROI (return on investment) of the business. Small business people cannot manage advertisement campaigns as it is very costly. Creating a brand is difficult for small business owners so advertiser campaign management software is very useful. It helps to increase traffic and product reach to the customers. This also increases the performance of the campaign to gain the best results.
Our in-depth analysis of the global market includes the following segments:
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By Type |
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By Application |
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By Components |
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By Form |
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By Deployment Model |
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By Verticals |
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North American Market Forecast
The North American advertiser campaign management software market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2036. The growth of the market can be attributed majorly to the rising advertising spending along with the increasing use of social media in the region. According to statistics, the number of social media users in the United States in 2022 stood at around 300 million. Moreover, increasing demand for cross-channel advertising and demand side platform from business organizations is also estimated to propel the market growth in the region during the forecast period.
APAC Market Statistics
Further, the market in Asia Pacific is estimated to gain significant growth during the forecast period, owing to the increasing mobile advertisement spending in the region. According to statistics, mobile advertising spending in China was projected to reach USD 120 billion by the end of 2022. Moreover, an increasing number of small and medium business organizations along with increasing technological advancements are estimated to foster market growth. Furthermore, the increasing adoption of smartphones and the growth of the IT industry in the region is also anticipated to drive the growth of the global advertiser campaign management software market in the region during the forecast period. According to statistics, in 2020, around 42% of the Indian population has a smartphone, which represents about 600 million people in the country.
MediaMath, has entered into a partnership with Cavai, the leading conversational advertising cloud to bring conversational advertising solutions to programmatic advertisers at a global scale. The advertisers are provided with access to operate conversational ads, and to choose Cavai as a creative vendor within the MediaMath user interface.
AdRoll, a new suite of tools designed specifically for direct-to-consumer brands has been launched by AdRoll in the name of MarTech Minute. Advanced features include enhanced email marketing capabilities, AI-powered product recommendations, and cross-channel reports.
Author Credits: Abhishek Verma
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