Research Nester released a report titled “Europe Air Freshener Market: Regional Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the Europe air freshener market in terms of market segmentation by product type, distribution channel, end user and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

Air Freshener is one of the consumer items that are used widely for the purpose of masking any kind of odour emission and also find their application more often inside a living space in public. Some of these places in which the use of air fresheners is common may be at automobile dealer showrooms or at a hotel lobby and also at the homes of individuals. Some of the ingredients such as fragrances, preservatives apart from solvents mostly being mineral oil along with glycol ethers are used in air fresheners. 

The market is segmented by product type, distribution channel, end user and by region. The aerosol-based air freshener falling under product type segment is anticipated to achieve a notable growth rate over the forecast period. Moreover, air freshener is very simple to use, apart from its usefulness and design that the consumers find to be attractive.

Increasing Focus on Indoor Air Quality

Air Fresheners have been in constant demand in the region over the past few years, with growing concerns on the indoor air quality becoming a concern in the region over the last decade. Air Fresheners are increasingly preferred by consumers, as it helps in fighting indoor air pollution considerably by killing microbes and other bacteria and fungi present in the air in residences of individuals as well as office establishments. However, the use of artificial air fresheners could pose health risks for individuals, mainly affecting lungs and in some cases the throat of individuals that can lead to asthma and other breathing problems faced by individuals are anticipated to restrain the growth of the market in the region over the forecast period.

The Europe Air Freshener market is anticipated to grow at a CAGR of 3.86% over the forecast period i.e. 2019-2027. This is owing to factors such as individual incomes of the population undergoing a significant rise and vehicle sales increasing at a steady pace in the region. Additionally, the impact on health of individuals, which the public are becoming rapidly aware of, are all estimated to drive the growth of the market over the forecast period.

This report also provides the existing competitive scenario of some of the key players of the Europe air freshener market which includes company profiling of Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Tasotti, Aqua Aroma, Tropikcar, Jess s.r.o. and ELiX Corporate Group. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the Europe air freshener market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.