How has a Manufacturing Company Successfully Introduced 3D Construction Printers after Extensive Product Analysis?

A well-renowned manufacturing company wanted to introduce 3D construction printers which were a major innovation in the field of construction. The company hired Research Nester for an elaborated product analysis report ranging through every nitty-gritty of the product, and how it can be successfully introduced in the market.

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An overview:

1

The manufacturing company builds multiple components for the industry and recently ventured into 3D construction printers.

2

The company provides architectural structures and designs in lesser processing times and includes all the technological advancements in the field.

3

The company management hired Research Nester for their invaluable product analysis report that could help the company navigate through any potential roadblocks and identify lucrative opportunities.

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The Story

The construction manufacturing company was established in 2019. With efforts, the right strategy, and market analysis, the company was marking steady growth in revenue and profits. Keeping the market trends of construction companies in mind, the enterprise smartly ventured into 3D construction printers in 2020. The production of printers is already and now the company has to understand its product, its possible reach, and the current scenario. Research Nester was thus brought to the limelight for the same and extensive product analysis of the entire portfolio will provide the company with the right strategies and insights for successful implementation and integration into the system. RNPL analysts researched and analyzed the product well and guided them to flash the light on prospects that need to be executed for the best implementation of the product.

The Solution:

Research Nester conducted an extensive review of the 3D printing filament market along with the current market scenario. The companies varied 3D printers with different axes, configurations surely will provide help for a wide range of end-use industries. With the production of even indoor small-scale printing for operations, the product is sure to grab the attention of small-scale and multinational companies alike. These 3D printers also have a 24x7 production of creations and hence the flexibility, and durability are all considered well enough for all the construction industries alike. RNPL analysts have thus presented the following suggestions-

  • The company should focus on brand establishment and possible marketing strategies to attain growth.
  • Collaborations with multiple 3D build systems companies could benefit in introducing the product in the new market.
  • Right digital and advertising strategies could help implement the product in the potential customer’s eyes.
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Results

After consulting with the RNPL analyst the company introduced their product. The profit growth of the company in 2020 was at a steady 12%, but with the launch of 3D construction printers, the profits started streaming in and marked a growth of 25% by the year 2022. Research Nester analysts helped the company understand the potential issues, roadblocks, and lucrative opportunities that could be expected from the same and the company could curate the right execution plan. Hence the profits grew magnanimously and the company is striding towards growth in the coming years.

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Vishnu Nair

Head- Global Business Development

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