How an Automotive and Mobility Manufacturing Company Reorganized its Services to Increase its Product Demand in the Market?

This automobile and mobility manufacturing company was founded in 2001. It had a humble beginning but went on to become one of the leading companies in the Asia Pacific region. With constant changes and market trends, the company which once was at the cusp of success, felt itself strewn down the leaderboard. When multiple efforts to revamp the company’s revenue didn’t work, the company’s management approached Research Nester for their services.
Research Nester found that approximately 20,000 automobiles were shipped in 2021 and now the sale count has reached 10,000 in 2022, with a stunted growth. Furthermore, vehicles such as pickup trucks and trucks, cars, zip, etc. consisted of advanced features and strengths due to which it became a trustworthy company for customers. The team found out that the company partnered with different companies in the ASEAN region and initially increased their sale. But with the advent of the latest technologies, consumers’ expectations from the company’s products also increased, thus deeming the company incapable of keeping up with the pace. This was also causing a drop in the demand for the product. Cars with new digital technology like the Internet of Things and network connections are huge in demand. But the company is yet to embark on this product design leading to the company suffering from loss and needing to upgrade its products and services.