Washing Machine Cleaner Market Analysis

Type (Foam, Liquid, Powder, Tablet, Bar, Others)

Foam segment is likely to capture washing machine cleaner market share of around 31.4% by the end of 2037 due to the advantages foam-based cleaners provide over traditional liquid formulations. Foam cleaners are ideal for targeted cleaning such as for rubber seals or the detergent dispenser, and often require less water to use which makes it an efficient cleaning solution. Foam cleaning solutions are rising in demand due to their cost-effective nature. In September 2023, LanzaTech announced a collaboration with Dow to introduce bio degradable foam cleaning solution.

The liquid segment of the market continues to hold a significant washing machine cleaner market share due to its versatility. Liquid cleaners continue to be a staple in numerous households owing to their familiarity and affordability. Brands are vying to release liquid cleaners that are chemically free due to the consumer shift towards chemical free sustainable products. Additionally, liquid cleaners can be used in both hot and cold wash cycles and can work in low-temperature washes. The versatility is the most significant driver of this segment.

Function (Anti-Bacterial, Anti-Microbial, Others)

The anti-bacterial segment is poised to hold a significant washing machine cleaner market share during the forecast period. Washing machine appliances can accumulate bacterial growth over time, which can be hazardous to health. As health concerns of consumers increase, the demand for anti-bacterial solutions rises as these cleaning solutions are particularly effective in preventing the spread of diseases. The segment also benefits from innovations such as products that combine anti-bacterial properties with deodorizing and stain-removal properties due to greater demand for versatile solutions in washing machine cleaning.

Our in-depth analysis of the washing machine cleaner market includes the following segments: