Visual Effects (VFX) Market Analysis

Technology (Artificial Intelligence (AI), Augmented Reality (AR))

Artificial intelligence (AI) segment is poised to dominate around 75.2% visual effects (VFX) market share by the end of 2036. The segment growth can be attributed to the growing adoption of AI, which is providing artists with tools to push the envelope of efficiency and creativity. For instance, in 2023, over 77% of multinational corporations implemented AI to enhance their business processes. The integration of AI technology has led to a rapid evolution of visual effects (VFX) and animation industries.

AI is re-evaluating the role of humans in the film business, speeding up VFX processes, boosting character modeling and animation, and is being used to create intricate and realistic environments and special effects such as fire and explosions. AI in visual effects can help with rendering, and character animation, raising the VFX's quality and reducing post-production turnaround times. Artificial intelligence enables a more accurate representation of VFX elements, such as lighting, textures, and simulations in films, TV shows, and video games.

Product (Simulation FX, Animation, Modelling, Matte Painting, Compositing)

Throughout the projected timeframe, the simulation FX segment in the VFX market is expected to grow at the fastest rate on account of the application of simulation learning in the expanding field of education. Globally, the education market is expected to expand by over 9% between 2022 and 2027, reaching a market size of around USD 10 billion by that year. Several universities are implementing simulation-based curricula to improve the academic performance of students. Applications for teaching, training, and testing have seen a great deal of success and benefit from the adoption of simulation VFX.

Application (Movies, Television, Gaming, Advertisements)

The movies segment in the visual effects (VFX) market is assessed to generate significant revenue share by the end of 2036. The growth of the segment is set to be encouraged by surging film production across the globe. The global film production and distribution sector generated over USD 75 billion in income annually in 2022. The explosion of visual effects in nearly every film and television show in recent years has contributed to the VFX industry's expansion, which is also being aided by the general public's growing inclination toward watching these media. The movie industry has continuously relied on some form of visual effects, which are major revenue generators in the global visual effects (VFX) market. Animation and visual effects are becoming increasingly important as they are fundamentally redefining the cinematic landscape through the unrelenting explosion of visual effects.

Our in-depth analysis of the VFX market includes the following segments: