Video Streaming Infrastructure Market Trends
Growth Drivers
- Growing Demand for Enhanced Video Streaming Hardware – The time customers spend watching live videos has risen significantly in recent years. In the year 2021, people worldwide watched about 547 billion hours of live streaming on mobile devices. Hence, the need for enhanced video streaming quality is growing owing to which demand for various hardware is on the surge.
- Growing Use of Advanced Technologies Including AI & ML – The media and entertainment industry's broadcasting and video streaming capabilities are significantly driven by artificial intelligence AI & ML. All sizes and types of video streaming firms are working hard to adopt AI capabilities that could set their services apart from the competition. Numerous technological advances and advancements have been made, and billions of dollars have been predicted, estimated, and invested. Artificial intelligence and machine learning enable businesses to recognize their clients and understand their viewing requirements. The appropriate encoding parameters are chosen for each video content based on complexity by several large-scale video streaming companies, including Netflix. Consequently, it aids in resource and video quality optimization. Additionally, Netflix uses VMAF, or Video Multimethod Assessment Fusion, a machine learning algorithm, to adjust encoding to each type of video material. Similarly, YouTube enhances and improves the encoding process using neural networks.
- Rise in Synchronized Viewing Co-Viewing) Technology – The pandemic of 202021 has led to an increase in the most recent social viewing phenomenon known as Synchronized Viewing in which users engage with one another more by watching the same content at the same time (for instance: chat, video conferencing, and more). Initial growth of synchronized viewing was seen on social media platforms (with recent additions to LinkedIn). Many streaming companies, however, are recognizing this trend and intend to introduce it natively on their platforms. Therefore, this factor could encourage video streaming infrastructure market revenue.
Challenges
- Bandwidth Limitations - The industry has recently experienced significant improvements in streaming media, high-definition video, and broadband technologies. However, it is projected that introducing higher-definition movies would result in new capacity restrictions because networks are more likely to experience a bandwidth constraint. More significant bandwidths and better compression algorithms are therefore required. Hence, it could hinder market expansion.
- Growing Piracy Issues with Video Streaming
- Inconsistent Streaming Quality
Global Video Streaming Infrastructure Market: Key Insights
The North America video streaming infrastructure market is expected to witness a significant CAGR of 14.31% over the forecast period on account of the increasing emergence of video broadcasting media platform organizations in the United States and Canada. The regional market was valued at USD 6,427.1 million in 2019 and is anticipated to reach USD 21,370.9 million by 2028. Europe’s video streaming infrastructure market is anticipated to reach USD 14,899.7 million by 2028 from USD 4,264.4 million in 2019, growing at a CAGR of 14.94% over the forecast period. The increasing scientific and cultural research in Europe has efficiently increased the adoption rate of live and on-demand video streaming services, providing content to the researchers, trainees, and students scattered around Europe.
The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). CLICK TO DOWNLOAD SAMPLE REPORT
Market Segmentation Synopsis
By Type
On the basis of type, the market can be segmented into hardware, software, and services. Out of these, the segment for hardware recorded a value of USD 9210 million in 2019 and is expected to reach a value of USD 29,289.7 million by 2028 growing at a CAGR of 13.74%.
By Video Streaming Type
On the basis of video streaming type, the market can be segmented into on-demand and live. Out of these, the on-demand segment is witnessing a significant growth owing to the better composition of TV programs along with the fact that the users have full control over the programs they are watching.
By End-User
On the basis of end-user, the market can be segmented into broadcast, operator & media, BFSI, education, media & entertainment, healthcare, government, and others. Out of these, the broadcast, operator & media segment is expected to hold a significant market share during the forecast period owing to the increasing millennial population worldwide and the emergence of wireless devices that allow video streaming.
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
9.34% |
|
Base Year Market Size (2024) |
USD 43.78 billion |
|
Forecast Year Market Size (2037) |
USD 137.85 billion |
|
Regional Scope |
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