Video Streaming Infrastructure Market - Regional Analysis
North America Market Insights
The video streaming infrastructure market in North America is expected to account for the largest revenue share during the forecast period owing to rapid advancements in video streaming technology, increasing popularity of video-on-demand (VoD), and livestreaming services and platforms such as Netflix, Amazon Prime, and Disney+.
In the U.S., the number of digital media users has drastically increased due to the growing popularity of various video streaming platforms and services. According to a recent study, VoD revenue reached nearly USD 70 billion in 2023 and is expected to increase even more during the forecast period. Other factors such as high penetration of over-the-top (OTT) platforms and growing investments in developing robust and scalable infrastructure to support expanding user bases are expected to boost market growth in the country.
The Canada video streaming infrastructure market is likely to expand at a steady pace during the forecast period owing to high penetration of subscription-based OTT platforms across, the presence of high-quality broadband and fiber optic networks, and rising investments in developing advanced solutions.
Asia Pacific Market Insights
Asia Pacific video streaming infrastructure market is expected to register a rapid revenue CAGR throughout the forecast period due to rising integration of AI and blockchain technologies in enhancing the video quality and overall user experience, high penetration of smartphones, and rapid shift towards OTT platforms across the region.
India is one of the leading markets for video streaming infrastructure and solutions owing to the presence of a large consumer base, rapid adoption of various OTT platforms post-COVID-19 pandemic, and increasing investments and partnerships from industry giants. According to the latest survey by Research Nester, the number of video streaming users in India is rapidly increasing and is likely to reach 115 million by 2029. In addition, rising demand for content in vernacular languages and robust investments by streaming platforms in original and localized content are projected to drive India market going ahead.
The video streaming infrastructure market in China is rapidly expanding, driven by cultural shift towards digitalization, growing preference for mobile-based streaming and advancements in 5G technology. Local streaming platforms like Tencent Video or YouKu are widely used by consumers for their Chinese language content and exclusive productions. Moreover, rising livestreaming across various sectors such as entertainment, education, and e-commerce and high usage of mobiles for video streaming are expected to fuel video streaming infrastructure market growth in China.
