Video Production Cameras Market Trends
Growth Drivers
- Increase in the Number of Production Houses all around the Globe - Constant demand of people for better quality films and TV content is encouraging entertainment industries to adopt advanced cameras. For instance, the Canon C700 FF, Sony broadcast cameras, the Panasonic AU-EVA1, and other RED cameras have all been added to Netflix's list of authorized cameras. Additionally, Netflix continued to use the conventional (and perplexing) RED camera names, which have subsequently been replaced by the DSMC2 BRAIN with specific sensors.
- Growing Demand for Smartphones - Nowadays, featured smartphones consist of advanced cameras that enable users to shoot quality videos and upload them on social media.
According to estimates, the number of global smartphone users is expected to reach approximately 6 billion in 2022, representing an about 4% annual rise.
- Rapid Penetration of Social Media- Video streaming is now a key component in keeping viewers interested and promoting brands therefore, more and more individuals are extensively exploring the realm of expert social media video creation and learning the techniques for making powerful films.
- According to the most recent statistics, approximately 4 billion people are estimated to be using social media globally in 2022, a rise of about 7% from the previous year.
Challenges
- Heavy Weight of Some Cameras such as Broadcast Camera - When creating content including TV shows, broadcast television cameras are equipped with large broadcast television lenses which are the cause of their weight therefore, these cameras are heavy, which makes them challenging to operate.
- High Cost of Video Production Camera- Few cameras are utilized to record 4K footage in addition to other formats may cost tens of thousands of dollars as the price tends to increase in direct proportion to the desired level of quality for the video, and also owing to the usage of cutting-edge technology and premium materials that went into its construction. Moreover, DSLR cameras are generally expensive since their sensors and processors are made of pricey materials the creation of which involves a substantial amount of technological research and development.
- Continuous New Production