Distribution Channel (Online, Offline)
Online segment is estimated to account for more than 64.6% smart bottles market share by the end of 2037. The rapid growth of this segment is attributed to the high preference for e-commerce platforms. Online platforms provide convenience to consumers opting to purchase smart bottles by providing options to compare prices, check reviews, and access a wide range of products. E-commerce platforms also provide lucrative discounts and deals to consumers, prompting the growth of this segment as a premier distribution channel for smart bottles.
Additionally, large-scale penetration of 5G services globally improves the accessibility of smart bottles through online platforms. E-commerce platforms such as Amazon, Alibaba, E-bay, Flipkart, etc., have a wide assortment of smart bottles products under various segments from sports to healthcare, boosting the smart bottles market’s growth.
The offline segment is poised to increase its revenue share during the forecast period. The growth of the segment is owed to its strong presence in regions that prioritize physical retail as a dominant shopping channel. Consumer psychology to inspect products in person plays a role in the growth of the segment, as smart bottle product purchases in stores have witnessed a surge. Owing to the increasing popularity of health and sports-related hydration solutions, the shelf space in retail stores for hydration bottles has increased. Specialty stores, large retail chains, and health centers have dedicated spaces to stock smart bottles catering to health-conscious customers.
Additionally, impulse shopping trends among consumers benefits the growth of this segment as smart bottles with visually appealing packaging can impact the sales decision of a potential customer.
Product Type (Smart Water Bottles, Smart Pills Bottles, Others)
The smart water bottles segment in smart bottles market is projected for rapid growth by the end of 2037 owing to the rapidly growing niche of smart water bottles focused on health monitoring and hydration tracking. The segment benefits from the growth of the bottled water sector as a large percentage of consumers seek quick hydration solutions to complement their busy lifestyles.
The convenience provided by smart bottles fuels the rapid rise of the segment as mobile app integration, Bluetooth connectivity, and IoT sensors in a smart water bottle allow real-time hydration tracking. For instance, in October 2022, HidrateSpark expanded its smart water bottle line by adding a flip lid to the collection that can track hot and cold beverages.
Our in-depth analysis of the global market includes the following segments:
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Author Credits: Abhishek Anil
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