Sales Platform Software Market Trends

Growth Drivers

• Rising Growth of Software Product Industry – According to data by India Brand Equity Foundation, by the end of 2025, Indian software product industry is estimated to reach valuation of ~USD 100 billion.
   
• Trend of Spending on Sales Enablement – For instance, according to the study in 2021, about 58% of US business companies are increasing their sales enablement budgets every year.
   
• Global digitalization of Businesses Companies – As per data, spending on digital transformation technologies is estimated to reach ~USD 2.6 trillion by 2025. Moreover, small businesses and large enterprises are increasingly inclined towards digitization, which is expected to fuel the growth of the sales platform software market.
   
• Increasing Adoption of SaaS Based Services – For instance, in 2021, about 75% of small enterprises are using SaaS based solutions, meanwhile the adoption of SaaS services in the healthcare industry is increasing by 19% every year.
   
• Rising Importance to Understand Customer Behavior – For instance, about 80% of customers expects an immediate answer for their sales questions. Sales platforms software enables sales persons to understand customers behavior accordingly.
   
• Increased Penetration of Smartphones & Tablets – These devices are increasingly used as components of sales platform software to gain access to sales-related services and expand capabilities. As per estimation, globally there were around more than 1 billion tablet users in 2021.

 Challenges

• Threat of Cyber Intrusion
• Open Source Availability of alternate Sales Platform Software
• Inconsistent User Experience Across Different Channels is estimated Hamper sales platform software market growth