Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Sales Platform Software Market size was valued at USD 85.59 billion in 2024 and is expected to reach USD 313.42 billion by 2037, expanding at around 10.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of sales platform software is assessed at USD 93.23 billion.
The market is anticipated to grow on the back of increasing adoption of advance technology along with rising demand for reliable tools and software for efficient management and tracking of sales related data. As per estimation, adoption rate of sales platform related software such as CRM (customer relationship management) by businesses organizations is projected to grow by 12% by the end of 2028.
The global sales platform software market is also estimated to witness growth on account of increasing number of small and large enterprises globally. For instance, the number of small businesses in the United States reached 30 million in 2021 with a 24% increase from 4 million in 2019. The advance sales platform software provides a flexible and streamlined system for monitoring and also generate reports based on sales success. Moreover, increasing demand among global enterprises to enhance internal business process and improve sales performance is anticipated to boost the market growth during the forecast period.
Global Sales Platform Software Sector: Growth Drivers and Challenges
Growth Drivers
- Rising Growth of Software Product Industry – According to data by India Brand Equity Foundation, by the end of 2025, Indian software product industry is estimated to reach valuation of ~USD 100 billion.
- Trend of Spending on Sales Enablement – For instance, according to the study in 2021, about 58% of US business companies are increasing their sales enablement budgets every year.
- Global digitalization of Businesses Companies – As per data, spending on digital transformation technologies is estimated to reach ~USD 2.6 trillion by 2025. Moreover, small businesses and large enterprises are increasingly inclined towards digitization, which is expected to fuel the growth of the sales platform software market.
- Increasing Adoption of SaaS Based Services – For instance, in 2021, about 75% of small enterprises are using SaaS based solutions, meanwhile the adoption of SaaS services in the healthcare industry is increasing by 19% every year.
- Rising Importance to Understand Customer Behavior – For instance, about 80% of customers expects an immediate answer for their sales questions. Sales platforms software enables sales persons to understand customers behavior accordingly.
- Increased Penetration of Smartphones & Tablets – These devices are increasingly used as components of sales platform software to gain access to sales-related services and expand capabilities. As per estimation, globally there were around more than 1 billion tablet users in 2021.
Challenges
- Threat of Cyber Intrusion
- Open Source Availability of alternate Sales Platform Software
- Inconsistent User Experience Across Different Channels is estimated Hamper sales platform software market growth
Sales Platform Software Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
10.5% |
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Base Year Market Size (2024) |
USD 85.59 billion |
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Forecast Year Market Size (2037) |
USD 313.42 billion |
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Regional Scope |
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Sales Platform Software Segmentation
The sales platform software market is segmented and analyzed for demand and supply by type into cloud based and on-premise. Out of these segments, the cloud-based segment in expected to garner the largest market share by the end of 2037, owing to the rising adoption of cloud-based services amongst organizations. Cloud provides numerous benefits including scalability, cost efficiency and capacity flexibility. For instance, in 2020, around USD 265 billion was total combined spending of end-user on cloud services and by the end of 2022, projection is estimated to reach ~USD 395 billion. Such a factor, is therefore anticipated to fuel the segment growth in the coming years.
Our in-depth analysis of the global market includes the following segments
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By Type |
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By Application |
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By Industry Verticals |
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Customize this ReportSales Platform Software Industry - Regional Synopsis
Regionally, the global sales platform software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is anticipated to account for largest revenue share by 2037, accredited to presence of strong IT infrastructure and early adoption of new technologies. As per estimates, in 2020, the tech industry devoted about 10% to the gross domestic product (GDP) of the United States. Moreover, increasing access to smart phones, internet and communication devices has resulted in drastic changes in the buying behavior of consumers, which is anticipated to be a key factor driving the market growth in the region.
Further, the sales platform software market in the Asia Pacific is estimated to gain the significant growth during the forecast period, owing to the rising development in the IT industry along with various government investments and initiatives. As per data by the India Brand Equity Foundation, in the Union Budget 2022-23 around USD 11.58 billion was allocated to IT and telecom sector in India.
Companies Dominating the Global Sales Platform Software Landscape
- HubSpot Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- ActiveCampaign, LLC
- Salesforce, Inc.
- Zoho Corporation Pvt. Ltd.
- Constant Contact, Inc.
- P360
- OUTREACH.IO
- MindTickle, Inc.
- Upland Software, Inc.
- Showpad Inc
In the News
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HubSpot Inc., a customer relationship management platform for scaling companies, expands its suite of tools with the launch of Operations Hub. The new product aims to revolutionize the role of operations professionals, empowering business leaders to grow their companies.
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ActiveCampaign, LLC, the market leader in Customer Experience Automation (CXA), raised USD 240 million in a Series C financing round to further strengthen its global market position in the CXA domain.
Author Credits: Abhishek Verma
- Report ID: 4185
- Published Date: Dec 26, 2024
- Report Format: PDF, PPT
