Pet Fitness Care Market Analysis

Pet Type (Dogs, Cats, Other Pets)

By pet type, the dogs segment is predicted to capture pet fitness care market share of around 74.7% by the end of 2037. The segment’s growth is owed to the heightened trainability factor of dogs and the rising dog ownership, and professional dog shows driving demand for fitness training regimens. Furthermore, dogs are widely perceived as active companions and growing awareness of regular physical activity required to keep dogs healthy has heightened demand for pet fitness care services for dogs.

Key players in the segment can benefit by offering innovative GPS-enabled activity trackers for dogs integrated with smartphone applications to ensure ease of monitoring. For instance, in August 2022, Garmin International Inc. announced the Delta SE handheld and collar for dogs that utilizes Garmin’s dog training technology that offers ease of use to owners. Furthermore, stakeholders in the pet fitness care market can invest in the dog segment by leveraging the growing advent of dog wellness programs. For instance, in January 2024, Carson&Bear Dog Wellness Program launched a canine health project to offer technology-based enhanced care and longevity for dogs. The advent of such programs creates favorable opportunities within the segment to integrate pet fitness care products and plans with advanced veterinary care for dogs.

The cats segment is poised to expand during the forecast period in the pet fitness care market owing to rising cat ownership globally coupled with increasing awareness of cat fitness regimens. Despite being perceived as low-maintenance pets, cats require safe fitness regimes to prevent obesity and other health-related issues. For instance, in September 2024, Cheerble announced the launch of Wicked Ball Air and Wicked Ball M3, i.e., smart interactive pet toys for cats to encourage fitness activities.

Opportunities in the segment are rife from the proliferation of interactive cat toys and tailored fitness programs for cats. Furthermore, advancements in smart pet wearables are poised to drive the growth of the segment.

Component (Services, Equipment, Software)

By component, the services segment of the pet fitness care market is poised to hold a significant revenue share by the end of the forecast period. The growth of the segment is attributed to the rising demand for pet fitness care services with a global trend of humanization of pets. The services segment ensures that key players in the market can benefit from the creation of a premium segment of tailored fitness care services. Specialized training regimens such as agility training, weight management, etc., for dogs, horses, cats, etc., create opportunities within the pet fitness care sector.

In November 2023, the American Veterinary Medical Association published research that pet owners prefer veterinarian care for pets which creates opportunities to offer programs led by certified veterinarians to combine health and fitness care regimes for pets.

Our in-depth analysis of the global market includes the following segments: