Pet Fitness Care Market size was valued at USD 6.29 billion in 2024 and is projected to reach USD 14.44 billion in 2037, growing at more than 6.6% CAGR during the forecast period from 2025 to 2037. In 2025, the industry size of pet fitness care is assessed at USD 6.71 billion.
A major driver of the global pet fitness care market is the growing prevalence of pet humanization. The humanization of pets has changed consumer behavior and led to new brands, offering new opportunities in the market. For instance, in September 2022, the U.S. Chamber of Commerce published a report on an increasing number of households in the U.S. consider their pets a part of their family. Statistics released by the American Pet Products Association highlight soaring pet spending during the pandemic from USD 90 billion in 2018 to USD 123 billion in 2021.
Furthermore, pet humanization trends have created a stream of profitable opportunities, with brands referring to pet owners as parents and offering pet supplements, human-grade meals, pet insurance, and walk-in pet clinics to mimic human care in veterinary care. The trends favor creating steady opportunities in the pet fitness care sector. Additionally, the increasing pet ownership is poised to benefit the pet fitness care market. In contrast, the spending on pet fitness care is expected to exhibit steady growth in the foreseeable future with the demographic shift of a growing number of millennials and Gen Z owning pets. For instance, HealthforAnimals reported pet ownership to be increasing globally in millennial households with smaller families and children conceived later in life, and the expanding middle class is driving pet ownership in emerging pet fitness care markets.
In price-conscious markets, the rising prevalence of pet insurance and government grants assist pet care, creating opportunities to provide pet fitness care solutions. For instance, in January 2024, the City of San Bernardino reported a grant of USD 125 thousand from the University of California to provide free pet care. Furthermore, HealthforAnimals compiled datasets that pet veterinary care and pet life expectancy have increased which bodes well for sustained opportunities in the pet fitness care market. With growing social media trends supporting pet fitness care and associating pets with the betterment of human mental health, the global pet fitness care sector is positioned to find profitable opportunities and maintain its robust growth by the end of the forecast period.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
6.6% |
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Base Year Market Size (2024) |
USD 6.29 billion |
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Forecast Year Market Size (2037) |
USD 14.44 billion |
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Regional Scope |
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Pet Type (Dogs, Cats, Other Pets)
By pet type, the dogs segment is predicted to capture pet fitness care market share of around 74.7% by the end of 2037. The segment’s growth is owed to the heightened trainability factor of dogs and the rising dog ownership, and professional dog shows driving demand for fitness training regimens. Furthermore, dogs are widely perceived as active companions and growing awareness of regular physical activity required to keep dogs healthy has heightened demand for pet fitness care services for dogs.
Key players in the segment can benefit by offering innovative GPS-enabled activity trackers for dogs integrated with smartphone applications to ensure ease of monitoring. For instance, in August 2022, Garmin International Inc. announced the Delta SE handheld and collar for dogs that utilizes Garmin’s dog training technology that offers ease of use to owners. Furthermore, stakeholders in the pet fitness care market can invest in the dog segment by leveraging the growing advent of dog wellness programs. For instance, in January 2024, Carson&Bear Dog Wellness Program launched a canine health project to offer technology-based enhanced care and longevity for dogs. The advent of such programs creates favorable opportunities within the segment to integrate pet fitness care products and plans with advanced veterinary care for dogs.
The cats segment is poised to expand during the forecast period in the pet fitness care market owing to rising cat ownership globally coupled with increasing awareness of cat fitness regimens. Despite being perceived as low-maintenance pets, cats require safe fitness regimes to prevent obesity and other health-related issues. For instance, in September 2024, Cheerble announced the launch of Wicked Ball Air and Wicked Ball M3, i.e., smart interactive pet toys for cats to encourage fitness activities.
Opportunities in the segment are rife from the proliferation of interactive cat toys and tailored fitness programs for cats. Furthermore, advancements in smart pet wearables are poised to drive the growth of the segment.
Component (Services, Equipment, Software)
By component, the services segment of the pet fitness care market is poised to hold a significant revenue share by the end of the forecast period. The growth of the segment is attributed to the rising demand for pet fitness care services with a global trend of humanization of pets. The services segment ensures that key players in the market can benefit from the creation of a premium segment of tailored fitness care services. Specialized training regimens such as agility training, weight management, etc., for dogs, horses, cats, etc., create opportunities within the pet fitness care sector.
In November 2023, the American Veterinary Medical Association published research that pet owners prefer veterinarian care for pets which creates opportunities to offer programs led by certified veterinarians to combine health and fitness care regimes for pets.
Our in-depth analysis of the global market includes the following segments:
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Pet Type |
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Component |
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North America Market Forecast
North America in pet fitness care market is likely to dominate around 47.4% revenue share by the end of 2037. The rising pet ownership in the region coupled with growing disposable income among pet owners drives the sector’s growth. Furthermore, businesses in the region are leveraging the humanization trends of pets in the region to curate programs highlighting the pet being a part of a family to drive the adoption of pet fitness care products. For instance, in November 2024, Petco announced the Welcome to the Family program for pet parents who are bringing home a new pet offering practical guidance and shopping checklists. This creates opportunities for brands to partner with the program to ensure the visibility of their pet fitness care products or regimens.
Additionally, North America has a robust innovation-centric ecosystem that is driving the adoption of smart wearables for pets. For instance, in January 2022, Tractive launched an LTE GPS pet tracker dedicated to cats in North America.
The U.S. holds a major revenue share in the North America pet fitness care industry. The growth of the pet fitness care market in the U.S. is owed to the growing awareness of fitness care for pets, coupled with rising spending on pet care. Furthermore, the proliferation of pet insurance ensures that owners can invest in pet fitness without incurring significant costs. For instance, the American Veterinary Medical Association statistics state that in 2024, 45.5% of U.S. households owned a dog while 32.1% of households owned a cat.
Additionally, the U.S. pet fitness care market benefits from community programs aimed at driving awareness of pet fitness care. For instance, in March 2024, Moden Animal announces a partnership with DOG PPL, to educate and support pet parents in their quest to provide healthy and enriching experiences for their pets. The growing trends in pet-friendly gyms and curated fitness programs for dogs are poised to ensure sustained demand for pet fitness care in the U.S. by the end of the forecast period.
Canada is poised to expand its revenue share in the North America pet fitness care market. The demographic shift in pet ownership in the country drives demand for pet fitness care services. More millennials and Gen Zs in Canada own a pet, and changing consumer trends regarding the importance placed on pet fitness care, from food to interactive toys to stimulate activity drive the market’s growth. Additionally, the integration of health monitoring with fitness programs is positioned to assist the market’s expansion. For instance, in December 2024, PetPace and Telmy Vet announced a collaboration to provide telemedicine solutions for pet parents in Canada. Furthermore, urban pet owners in Canada are positioned to invest in pet fitness care owing to rising disposable incomes and an increase in pet spending over the years.
Europe Market Forecast
The Europe pet fitness care market is poised to exhibit rapid growth during the forecast period. The market’s growth is attributed to rising disposable income across the countries in Europe coupled with growing pet ownership leading to opportunities to advance pet fitness care products and programs. A key driver is the proliferation of pet insurance plans in APAC coupled with the humanization of pets, necessitating investments in pet fitness care. Germany, France, Spain, Italy, and the UK are poised to hold significant revenue shares in the Europe pet fitness market. In December 2023, the PetPace Health 2.0 Smart Dog Collar was launched in Europe, expanding the coverage of pet health monitoring technology in Europe.
Germany is projected to hold a significant revenue share in the Europe pet fitness care market. The strong emphasis on animal welfare creates burgeoning opportunities in the German market. Furthermore, canine fitness centers are making waves in the country leveraging the busy lifestyles of pet parents to offer fitness programs aiming for physical well-being as well as mental stimulation. A key driver of the pet fitness care market in Germany is the rising demand for police dogs' fitness and training regimens with successful training centers such as the Kaiserslautern Outdoor Recreation dog obedience training classes leveraging the opportunities in the sector.
France is an emerging pet fitness care market in the Europe pet fitness care sector. Culturally, the country has a deep affinity for pets and a progressive stance on animal welfare, creating profitable opportunities for the expansion of the market. Key players in the sector can benefit by providing premium high-end pet fitness care services for clients willing to invest in long-term pet care programs. Furthermore, the advent of gyms for dogs in France is poised to assist the expansion of the France pet fitness care market. Emerging opportunities in the market include adding pet fitness services in abundant spas dedicated to pet grooming in the country.
The pet fitness care market is poised to expand during the forecast period. Key players in the market are investing to create tailored programs for pet fitness care and integrate it with veterinary services for greater adoption. Furthermore, players in the segment are investing to expand to emerging markets by leveraging unique cultural trends and partnering with local animal NGOs and the government to raise awareness of pet fitness care. In October 2024, Mars Inc., a global leader in the market announced the decision of the world’s largest pet parent study to better understand and serve the over one billion pets across the world. The findings of the study are poised to be beneficial for the pet fitness care market.
Here are some key players in the market:
Author Credits: Radhika Pawar
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