Partner Relationship Management Software Market Trends

Growth Drivers

Upsurge in the Businesses Conducted Online - With the rising trend of shared business ecosystems and co-selling in online businesses, partner relationship management (PRM) provides businesses with tools to track affiliates and sales partners and for those partners to communicate with and receive support from the business. The surge in online business is expected to boost the market for software like PRM. For instance, it was found that approximately 25% of business was conducted online in 2022.
Growing Marketing Automation – More than 55% of companies are currently using marketing automation and about 40% of B2B companies are planning to adopt the automation technology.
Increasing E-Commerce - According to recent data, globally, e-commerce sales are estimated to reach USD 6.5 trillion by 2023.
Rising Number of Internet of Things (IoT) Connected Devices – According to recent data, globally IoT connected devices are estimated to reach 30 billion by 2031, up from about 8 billion in the year 2019.

Challenges

Siloed Partnerships and Siloed Business Processes
Possibilities of Accidental Data Exposure
Concern about Quantifying Partner Business Results

Partner Relationship Management (PRM) Software Market: Key Insights

Base Year	2024
Forecast Year	2025-2037
CAGR	13.2%
Base Year Market Size (2024)	USD 144.79 million
Forecast Year Market Size (2037)	USD 725.67 million
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of Middle East and Africa)

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of partner relationship management software is assessed at USD 160.08 million.

The partner relationship management software market size was valued at USD 144.79 million in 2024 and is expected to reach USD 725.67 million by 2037, expanding at around 13.2% CAGR during the forecast period i.e., between 2025-2037. The boom in IT industry along with rising digital transformation as well as growing e-commerce will drive the market growth.

North America industry is expected to hold largest revenue share of 38% by 2037, driven by rising automation of businesses along with increasing e-commerce in the region as well as growing business-to-business (B2B).

The major players in the market include Salesforce.com Inc., Channeltivity, Allbound Inc., Zinfi Technologies Inc., Mindmatrix Inc., Agentics, Magnetrix Corporation, Kiflo PRM, PartnerStack Inc.

Partner Relationship Management Software Market Trends