Global Partner Relationship Management Market Size, Forecast, and Trend Highlights Over 2025-2037
Partner Relationship Management Market size is expected to grow from USD 144.79 million to USD 725.67 million, registering a CAGR of more than 13.2% during the forecast timeline, between 2025 and 2037. In the year 2025, the industry size of partner relationship management is estimated at USD 160.08 billion.
The market's growth can be attributed to rising efforts for productive marketing and a surge in the presence of online businesses. For instance, data published by the United Nations Trade and Development in 2022, 68% of businesses globally have a web presence. PRM software enables companies to keep a database of customers visited both online and offline mode.
Additionally, the surging demand and deployment of technologies such as artificial intelligence and business intelligence by market players is boosting growth. The data published by MIT Sloan in 2024 stated that about 12% of firms in information services, manufacturing, and healthcare and 4% in construction and retail were using artificial intelligence. Market leaders are integrating PRM and AI to automate various tedious processes and enable accurate data processing by eradicating human errors.
Partner Relationship Management Sector: Growth Drivers and Challenges
Growth Drivers
- Rising need to reduce complexity with channel partners: The surge in advancements in business processes and organizations is creating trustworthy partnership ventures. Partner relationship management (PRM) streamlines the complex training and recruitment process of new partners. PRM manages and optimizes the entire partner lifecycle. The software tracks and manages the performance of external partners by providing insights and metrics. In 2022, according to data published by the European Union, the EU and US firms have invested Euro 5.1 trillion in each other’s market.
- Rising number of e-commerce businesses: As e-commerce ventures are mushrooming all across the world, businesses are adopting innovative methods to deliver excellent results to customers. According to data published by the U.S. government, retail e-commerce sales for the 3rd quarter of 2024 reached USD 288 billion. PRM software reduces channel conflicts and manages business complexities.
- Advent of cloud-based technologies: The software allows collaboration with partners by including a cloud strategy. In this way, entrepreneurs are collaborating with clients in modern ways, offloading their tedious tasks and implementing successful partner programs. According to the European Commission in 2023, 59% of medium-sized businesses purchased cloud computing services, fostering the partner relationship management market growth.
Challenges
- Consequences of opting for incorrect PRM systems: The procedure for opting for accurate PRM solutions is a little complex. The wrong PRM can cause a lack of user-friendliness, poor partner experience, limited customization, etc.
- Possibilities of accidental data exposure: Customers are apprehensive about the exposure of data as the channel partner might get access to leads, joint opportunities, deals, and sales metrics. Also, the PRM system might be challenging to integrate securely with other existing systems.
Partner Relationship Management Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
13.2% |
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Base Year Market Size (2024) |
USD 144.79 million |
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Forecast Year Market Size (2037) |
USD 725.67 million |
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Regional Scope |
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Partner Relationship Management (PRM) Segmentation
Application (On-Premises, Cloud-based)
The cloud-based segment in partner relationship management market is anticipated to garner the largest revenue by the end of 2037. The growth can be attributed to the rising integration of cloud services by business owners. Including the PRM on the cloud ensures flawless exchange of information and lesser need to install and equipment. Market players are promptly scaling resources and storage to meet the demand of businesses without infusing money into physical infrastructure. In 2022, Research Nester found that 42% of global business leaders plan to increase their investment in cloud-based services.
End user (BFSI, IT, Telecom)
The IT industry in partner relationship management (PRM) market is experiencing significant growth due to rising technological advancements such as the integration of intelligent chat bots and composite augmented reality. IT companies are running multiple partner programs that can help B2B businesses diversify on multiple domains. IT industries are amalgamating PRM software with pooling expertise and resources so that they can tackle larger challenges.
Our in-depth analysis of the global partner relationship management market includes the following segments:
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Type |
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Application |
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Enterprise |
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Industry |
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Customize this ReportPartner Relationship Management (PRM) Industry - Regional Synopsis
North America Market Forecast
The North America partner relationship management market is anticipated to hold a significant share by 2037. The growth of the market can be attributed to the rising inclusion of automation in businesses along with mushrooming e-commerce platforms. The data published by the U.S. government there were 218.8 million online shoppers were present in the country. E-commerce companies are incorporating PRM software to efficiently cater to expanding business and wide-spreading consumer base. Also, Canada has become a hub for small businesses that are using user-friendly PRM software. According to Innovation, Science, and Economic Development Canada in 2023, 1.19 million were small businesses and 23,395 were medium-sized businesses.
Asia Pacific Market Forecast
The Asia Pacific is predicted to remain the most lucrative partner relationship management market during the assessed time frame. The growth of the market in the region can be attributed to the surging internet penetration and the presence of a conducive business environment. For instance, according to a report released by the International Association of Accounting Professionals in June 2024, in China, almost 1.1 billion people are now using the Internet. Market players are expanding their reach through indirect sales channels, further propelling partner relationship management (PRM) market market growth.
Companies Dominating the Partner Relationship Management (PRM) Landscape
- Oracle Corporation
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Salesforce.com Inc.
- Channeltivity
- Allbound Inc.
- Zinfi Technologies Inc.
- Mindmatrix Inc.
- Agentics
- Magnetrix Corporation
- Kiflo PRM
- PartnerStack Inc.
The competitive landscape of the PRM software market is rapidly evolving as established key players, IT giants and new entrants are investing in streamlining business complexities. Key players in the market are focused on developing new technologies and products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global partner relationship management (PRM) market market:
In the News
- In February 2025, Kiflo PRM launched a list of state-of-the-art PRM solutions that can be game changers for achieving strategic business goals. Some of the top PRM software solutions in 2025 are Kiflo PRM, PartnerStack, Impartner PRM, Allbound PRM, Magentrix, Salesforce PRM, etc.
- In January 2024, ZINFI launched an AI-powered partner relationship management platform to drive profitable growth. The newly launched PRM platform enhances the partner experience through hyper-personalization and allowing brands to manage partner operations efficiently.
Author Credits: Abhishek Verma
- Report ID: 4341
- Published Date: Feb 19, 2025
- Report Format: PDF, PPT
