Oral Rinse Market Analysis

Product (Antiseptic Mouthwash, Natural Mouthwash, Cosmetic Mouthwash, Fluoride Mouthwash)

The antiseptic mouthwash segment in the oral rinse market is poised to capture a share of 30.2% in the coming years, impacting the oral rinse landscape. Significant growth in the revenue share is driven by its active substances such as chlorhexidine, cetylpyridinium chloride, and essential oils which help in reducing oral bacteria, chloride, gum disease, and plaque accumulation. According to a study by the National Library of Medicine 2021, about 31% of dentate adults use mouthwash regularly as surveyed by Adult Dental Health. Moreover, in hospitals, antiseptic mouthwashes are used for a variety of patients such as chlorhexidine mouthwashes are used for preventing nosocomial and ventilator-associated pneumonia. People frequently include antiseptic mouthwashes in their daily oral hygiene routines to maintain fresh breath and enhance their overall dental health.

Antiseptic mouthwashes are also easily accessible over-the-counter and come in a variety of flavors that customers find appealing and convenient. Growth in this sector will augment the oral antiseptics value in the near future. Furthermore, over the forecast period, the natural mouthwash segment is also expected to grow at the fastest rate. Credited to the fact that natural ingredients are used in the production of natural mouthwash, rather than synthetic chemicals or additives. Baking soda, aloe vera, witch hazel, essential oils like tea tree, peppermint, eucalyptus, and sometimes even herbs are found in these mouthwashes. They are estimated as a gentle and more environmentally friendly alternative to traditional mouthwash.

Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth)

The periodontitis segment in the oral rinse market is expected to be the fastest-growing segment with a lucrative size by the end of the forecast period. Poor oral hygiene is typically the cause of periodontitis, which also results in tooth loss. Periodontitis is a global health issue that fuels millions of people. The WHO in 2023 estimated that severe periodontal disease could affect about 19% of the adult population worldwide. Propelled by its widespread occurrence, a tremendous market share exists for oral rinse, and many products are being designed specifically to manage its symptoms and course. Periodontitis requires ongoing management and treatment regularly. Owing to this, it is essential to use mouthwash and other oral hygiene products regularly to help manage the illness and maintain oral health.

Our in-depth analysis of the oral rinse market includes the following segments: