Oral Rinse Market size was over USD 7.4 billion in 2023 and is estimated to reach USD 16.5 billion by the end of 2036, growing at a CAGR of 6.9% during the forecast period, i.e., 2024-2036. In 2024, the industry size of oral rinse is evaluated at USD 7.8 billion.
The oral rinse market expansion is primarily attributed to the global prevalence of dental diseases such as dental caries, stained teeth, enamel disorders, impacted teeth, and dental caries. According to a World Health Organization (WHO) 2022 study, untreated dental caries affected about 2.5 billion people and is estimated to be the most common dental condition globally. Meanwhile, approximately 1 million people suffer from gum diseases which is a primary cause of tooth loss. Additionally, every year about 380000 new cases of oral cancers are diagnosed. A diet high in sugar and acidic foods and beverages are the main causes of these diseases. Rising prevalence of dental diseases are factoring oral rinse market growth.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.9% |
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Base Year Market Size (2023) |
USD 7.4 billion |
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Forecast Year Market Size (2036) |
USD 16.5 billion |
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Regional Scope |
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Product (Antiseptic Mouthwash, Natural Mouthwash, Cosmetic Mouthwash, Fluoride Mouthwash)
The antiseptic mouthwash segment in the oral rinse market is poised to capture a share of 30.2% in the coming years, impacting the oral rinse landscape. Significant growth in the revenue share is driven by its active substances such as chlorhexidine, cetylpyridinium chloride, and essential oils which help in reducing oral bacteria, chloride, gum disease, and plaque accumulation. According to a study by the National Library of Medicine 2021, about 31% of dentate adults use mouthwash regularly as surveyed by Adult Dental Health. Moreover, in hospitals, antiseptic mouthwashes are used for a variety of patients such as chlorhexidine mouthwashes are used for preventing nosocomial and ventilator-associated pneumonia. People frequently include antiseptic mouthwashes in their daily oral hygiene routines to maintain fresh breath and enhance their overall dental health.
Antiseptic mouthwashes are also easily accessible over-the-counter and come in a variety of flavors that customers find appealing and convenient. Growth in this sector will augment the oral antiseptics value in the near future. Furthermore, over the forecast period, the natural mouthwash segment is also expected to grow at the fastest rate. Credited to the fact that natural ingredients are used in the production of natural mouthwash, rather than synthetic chemicals or additives. Baking soda, aloe vera, witch hazel, essential oils like tea tree, peppermint, eucalyptus, and sometimes even herbs are found in these mouthwashes. They are estimated as a gentle and more environmentally friendly alternative to traditional mouthwash.
Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth)
The periodontitis segment in the oral rinse market is expected to be the fastest-growing segment with a lucrative size by the end of the forecast period. Poor oral hygiene is typically the cause of periodontitis, which also results in tooth loss. Periodontitis is a global health issue that fuels millions of people. The WHO in 2023 estimated that severe periodontal disease could affect about 19% of the adult population worldwide. Propelled by its widespread occurrence, a tremendous market share exists for oral rinse, and many products are being designed specifically to manage its symptoms and course. Periodontitis requires ongoing management and treatment regularly. Owing to this, it is essential to use mouthwash and other oral hygiene products regularly to help manage the illness and maintain oral health.
Our in-depth analysis of the oral rinse market includes the following segments:
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Product |
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Indication |
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Distribution Channel |
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North America Market Statistics
The oral rinse market in North America is estimated to surpass USD 1.9 billion during the forecast period due to the increased awareness of oral health. The Journal of the American Dental Association 2022 stated that the percentage of Americans, especially young children annual visits for oral healthcare witnessed a lucrative gain from 74% to 86% between 2000 and 2018.
The dental facilities in the U.S. are at a surge. For instance, the Centers for Disease Control and Prevention published a report in June 2023, stating that the percentage of adult dental visits in 2020 was estimated to be 62.7%. In addition, the U.S. also showed increasing spending on healthcare by the public and private sectors. The Centers for Medicare & Medicaid Services in July 2024 slated that U.S. healthcare spending increased by 4.1%, while health spending accounted for about 17.3% of the country’s GDP.
Oral rinses in Canada are in high demand owing to the prevalence of major key players such as Listerine, SD Mouthwash, and Biotene. Led by this a variety of media, including the internet, television, and dental experts promote oral rinse in this country. The gain in this sector will augment the digital dental impression value in the near future.
APAC Market Analysis
Asia Pacific will also encounter huge growth in the oral rinse market share during the forecast period with a notable size and will account for the second position. The increase in dental health education along with its awareness in this region. The WHO in 2022 estimated that Asia Pacific had more than 900 million untreated cases of dental caries, severe periodontal diseases, and edentulism in 2019.
Increasing per-capita income in China is contributing to the growth of the oral rinse market in this country. According to the State of China in July 2024, the national per capita disposable income increased by 5.9% as compared to 2023 and crossed USD 2400.
Japan has shown a lucrative increase in people having dental disorders such as periodontal pockets, caries, and dental calculus. According to a report by the National Institutes of Health in 2022 estimated that about 6.1% of people between 15-19 years old and 25.7% 20-24 years old had periodontal pockets of 4mm and deeper.
Oral rinse market growth is predicted that these companies will occupy a tremendous share. Most of these companies are continuously collaborating, making agreements, expanding, and joining ventures for the growth of this industry. With the prevalence of dental diseases and various oral issues, various companies are adapting to the latest trends and are set to be the major key players in this sector.
Some of the key players include:
Author Credits: Radhika Pawar
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