Milk Protein Market Share

Asia Pacific Market Analysis:

Asia Pacific's milk protein market is predicted to hold 35% revenue share in 2024. This is attributed to numerous factors, such as rising disposable income, dietary modification, and increasing awareness of health benefits accompanied by protein consumption. In India, the milk protein market is growing at a rapid rate, with an increasing product base as a result of the increasing population and urbanization, as well as an increase in the sale of protein-based processed food and drinks.

India’s milk protein market is growing due to an increase in government efforts to ensure the nutrition and safety of food, as well as the growth in intake of Western-style dairy comprising a great volume of milk protein. In Japan, the market is growing due to an increasing geriatric population as well as functional and nutritional food consumers.

Companies in Asia Pacific are quite aggressive in their innovation pursuits to cater to the varied needs of consumers from different countries. Many players are now developing products that although locally favored, get the nutritional mandates from milk proteins. For instance, in March 2024, Yili Group launches into the Chinese milk protein market with a new line of high-protein milk products with some milk protein fractions available to help maintain immune health. Together with the national nutrition guidelines, the Chinese government is also improving stimulation for the consumption of milk and milk products, which stimulates the demand for milk proteins.

North America Market Analysis:  

The milk protein market in North America is poised for steady growth from 2024 to 2036 due to increasing consumer sophistication in health and wellness and increased demand for functional food and sports nutrition products. This is based on the region's strong food and beverage market, coupled with a growing trend toward protein-enriched products that can create huge opportunities for milk protein manufacturers. Additionally, the rapidly increasing market for clean-label and natural ingredients serves to boost the demand for milk proteins in various applications.

Companies in North America's milk protein market invest continuously in the development of innovative products that cater to changing consumer preferences. Meantime, the government has been proactive in supporting the dairy industry in Canada in various means. In recent data by Agriculture and Agri-Food Canada, the eagerness of other countries for Canadian dairy ingredients made the country escalate its exportation of milk protein products to 12% more in 2023 than in past years. As a result, several manufacturers are focusing on launching functional and nutritionally specialized innovative milk protein ingredients.