Medical Kiosk Market Share

North America Market Analysis

North America medical kiosk market is predicted to hold revenue share of more than 28.4% by 2037, owing to rising demands for patient convenience. Regional and global market players are utilizing the new opportunities in North America to integrate kiosks with telehealth services to offer personalized health assessments and medication refills. An increasing percentage of hospitals and clinics in the region are embracing digital solutions to patient flow by integrating medical kiosks and improving operational efficiency. The rising demands to improve patient experience are estimated to open new revenue streams in the medical kiosk market in North America.

The U.S. leads the revenue share in North America due to its large-scale spending on healthcare and increasing prioritization on patient convenience solutions. In June 2024, Reuters reported U.S. healthcare spending to have increased by 7.5% in 2023 to USD 4.8 trillion, outpacing the GDP growth rate of 6.1%. The report indicated the spending on private insurance and Medicaid to have boosted the growth as per the U.S. Centers for Medicare and Medicaid Services (CMS).

 The increased coverage of medical insurance and government investments in healthcare boosts the medical kiosk market as the focus shifts to patient-centric care, paving the way for greater installations of medical kiosks in hospitals and clinics. For instance, in June 2024, Delaware Country announced the installation of automated health care kiosks in Chester, Media, and Yeadon that will dispense tests for free and provide results for flu, COVID-19, STDs, and HIV.

Canada is poised to increase its revenue share in North America by the end of 2037 owing to the high-rate of healthcare spending and increased adoption of automated health kiosks to streamline medical services to patients. For instance, the Canadian Medical Association (CMA) estimated the total health expenditure in Canada to reach USD 344 billion in 2023, accounting for USD 8.7 thousand per person, which is 12.1% of the GDP. Additionally, in February 2023, USD 2 billion in funding was announced for the Canada Health Transfer (CHT) to improve healthcare in the nation and enhance medical infrastructure.

 The large-scale spending on healthcare is poised to boost the medical kiosk market as more market players find the opportunity to install automated healthcare kiosks in hospitals and clinics across the nation. For instance, October 2023, Island Health announced that it will install health kiosks outside emergency rooms at North Island Hospital, Nanaimo General Regional Hospital, and Victoria General Hospital.

Europe Market Analysis

Europe is poised to account for the fastest revenue growth during the forecast period due to a growing push for digitization of healthcare services, and increasing expenditure on healthcare. For instance, in December 2023, the European Union (EU) announced its decision to invest upwards of USD 848.4 million on Digital Europe programs, and the decision is in alignment with the European Commission’s push to provide citizens with access to high-quality digital services in healthcare. The growing push for digitized services in healthcare across Europe fuels the robust growth of the market, as contactless solutions provided by kiosks streamline patient experience and reduce the burden on healthcare providers.

Germany is a leading market in Europe and is projected to increase its revenue share by the end of 2037. The medical kiosk market’s growth is owed to a robust healthcare infrastructure and emphasis on digital transformation of healthcare spaces. Germany has been actively pushing for digital health solutions and passed the Digital Care Act (DVG) in 2019 to boost digitization and innovation in the health care sector.

Additionally, Germany ranks the highest in healthcare spending in Europe with 12.9% expenditure in healthcare relative to GDP in 2021. The government push for making healthcare accessible to all and the rising focus on digital health solutions empower medical kiosk market players to innovate in new artificial intelligence powered kiosks to be installed in hospitals, clinics, or in rural areas. For instance, in 2023, the International Journal of Integrated Care reported that Germany will start offering 1000 health kiosks in rural areas with telemedicine connectivity to serve as a first point of contact.

France is projected to have a rapid growth in market share in Europe during the forecast period. A key driver is the revenue boom of the self-service kiosk market, which leads to greater expansion opportunities for the medical kiosk market in France. Spending on healthcare has seen a boom in France, as the country accounted for 12.3% of healthcare spending relative to its GDP in 2021, second only to Germany in Europe.

Additionally, France is actively pushing for digital health applications and introduced a fast-track market access pathway for telemonitoring systems in March 2024. The trends bode well for the medical kiosk market’s growth in the country as health kiosks integrated with telemonitoring systems witness a rise in demand. Local and global self-service solution providers are jostling to integrate AI in their automated medical kiosks to avail themselves of the growing opportunities in the medical kiosk market.