Lingerie Market Trends

Growth Drivers

• Increasing preference for fashionable and comfortable clothing - Due to globalization and the growing use of social media, the demand for fashionable and comfortable clothing is rising among young people. According to Research Nester analysis, in 2024, there are estimated to be 5.17 billion total social media users worldwide. Almost every individual these days uses online shopping apps to select and buy good quality fabric and comfortable lingerie collections at affordable prices, which boosts its market growth.
  
  Furthermore, various clothing companies are offering a wide range of colors, styles, comforts, and designs in lingerie collections according to customer needs and preferences, which expands the market size of lingerie.
• Growing prevalence of advertisement and promotional activities - There are several manufacturers and companies using promotional strategies to influence consumer preference and spending on lingerie collections. Due to huge advertising, consumers are becoming aware of the type of lingerie they are buying. It includes the patterns, fabrics, sizes, and prices. As per recent estimates, it was calculated that digital advertising spending worldwide amounted to USD 549.51 in 2022.
  
  Additionally, many celebrities and influencers promoting the lingerie product encourage consumers to buy lingerie, and it expands the large consumer base, which boosts the market growth of lingerie.
• Expansion of technology and digital tools - The world is interconnected with technology, which has facilitated the flow of information from one region to another. Moreover, various lingerie brands worldwide sell their products to consumers across a region, which stimulates the market growth of lingerie. In addition, the growing smartphone usage and increasing internet connectivity inform consumers about the arrival of new products and help them buy easily online.
  
  Furthermore, lingerie brands use digital tools to inform consumers about new collections, discounts, and other attractive offers that encourage them to buy the product, which expands the market size for lingerie.

Challenges

• Increasing prices of lingerie - The increase in prices of different types of lingerie limits budget-restrained consumers to avoid buying as they may not afford costly lingerie, which will hamper market growth. Moreover, the companies changing the prices of lingerie to increase their profit margin may hamper sales and reduce the number of buyers.
• Changing fashion preferences - The continuous changing of consumers' fashion preferences may transform their buying patterns and encourage them to choose alternative options. Furthermore, the growing competition among various key players in the market to meet the challenge of changing consumer preferences hinders market growth.