Gluten-free Food Market Segmentation:
Product Segment Analysis
Bakery products segment is expected to account for gluten-free food market share of around 30% by 2035. The expansion of this market is expected to be driven by the growing awareness of healthy eating, which includes natural, organic, and gluten-free meals. Furthermore, it is anticipated that having a varied product line and continuous innovation would have a favorable impact on market expansion in the years to come. The main element behind the expansion of the bakery product segment is the rising demand for gluten-free bread.
Packaged bread manufacturers, most notably Warburtons, the leading player in the UK, are creating healthier versions of its trademark brands to cater to the growing demand. These versions are gaining popularity among consumers across all income levels. With over a 52% revenue share in the bakery business in 2019, bread remained the market leader.
Distribution Channel Segment Analysis
Supermarkets & hypermarkets segment in the gluten-free food market is estimated to register lucrative growth till 2035. Supermarkets and hypermarkets make it simple for customers to select products from a wide selection because they offer a variety of goods under one roof. Gluten-free items are part of seasonally driven displays that help to promote new products and ultimately accelerate segment growth.
Having a single, sizable customer base simplifies operations for supermarkets, which is advantageous when opposed to having multiple smaller, independent clients. Supermarkets and hypermarkets have huge sales volumes because they have access to a large consumer base. Additionally, nationwide distribution increases brand recognition for products, which boosts sales volumes.
In addition, the supplier gains from a contract with large supermarkets as they look for funding for product development. Because of this, producers of these goods favor selling through hypermarkets and supermarkets, which increases penetration. The National Retail Federation reports that as of 2021, Kroger Co. had 2,874 locations across the country.
Our in-depth analysis of the market includes the following segments:
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