Floor POP Display Market Trends

Growth Drivers

• High Expenditure on Advertisement and Sales Strategies – The brands spend most of the money on advertisement and publicity as they believe the higher the ratio of advertising expenditure greater the sales ratio. Advertisements help people to know about a certain product when it is newly launched. To improve the sales of the new products heavy advertising is necessary to get a consumer approach. It helps people to know that there is a product of a certain brand released into the market. Floor POP is one such advertisement strategy to enhance sales. According to the records. The total expenditure of ads in media was estimated to be over USD 1200 million in the year 2022 in India.

• Rapid Changes in Customer Behavior Leading to Transformations in Advertising and Merchandising Strategies – It is observed that over 75% of consumers adjusted their shopping habits, and 70% of the residents started purchasing the household booth online due to COVID-19 concerns across the world.

• Increasing Disposable Income of People Across the World – The total per capita disposable income of people in the United States in the year 2023 is over USD 44,800 billion as per the estimations.

• Growing Benefits of Brands with Floor POP displays as it Increases Sales – As per the estimations, the sales of brands in 2022 increased by about 20% with the use of POP trends around the world.

Challenges

• Lack of Required Customization in the Floor POP display - Floor POP displays need to be customized according to requirements which generate high cost. This factor is likely to restrain the growth of the market. Moreover, factors such as limited reach, and significantly reduced in-store shopper footprints on the back of growth in e-commerce platforms are also expected to challenge the market growth.
• The Expensiveness of Customized POP Displays and Their Restricted Reach
• Significant Reduction of In-Store Shopper Footprints