Energy-based Aesthetic Devices Market Analysis

Gender (Females, Males)

In energy-based aesthetic devices market, female segment is set to dominate revenue share of over 84.2% by 2037. The demand from women for non-invasive beauty treatments is increasingly fueled by shifting cultural perceptions of beauty. Additionally, the female gender is more receptive to cultural beauty standards, and the growing disposable income of females especially in high-income countries such as Norway, the U.S., Germany, etc., has driven the popularity of cosmetic procedures for the female gender. Furthermore, within the sub-segment of the female segment, the 19 to 34 age group accounts for a profitable share due to rising demand from women in the age group for various cosmetic procedures.

ISAPS reported that between 2022-2023, liposuction was the most common aesthetic surgical procedure for women followed by breast augmentation, with 1.8 million liposuction procedures performed globally indicating a 29% increase from 2021. Furthermore, ISAPS reported that 53.7% of breast augmentations took place in 18- to 34-year-olds. Advancements in new non-invasive therapeutics are poised to drive demand for energy-based aesthetic devices in the female segment. For instance, in April 2024, Cartessa Aesthetics launched PHYSIQ 360 which elevates non-invasive body contouring in partnership with DEKA, a leading aesthetic laser manufacturer. Additionally, social media platforms have ensured greater visibility of aesthetic treatments for women driving the segment’s continued growth.

The male segment of the energy-based aesthetics devices market is poised to expand during the forecast period. A major driver of the market is the post-modern perceptions of masculinity with increasing acceptance of cosmetic enhancements. The change in male beauty standards has led to a growing demand for aesthetic procedures catering to males. Furthermore, the rapid increase in non-invasive procedure demands for hair loss treatment is poised to ensure sustained growth of the segment. For instance, in July 2023, the American Society of Plastic Surgeons reported that the previous decade witnessed a growing demand from men for aesthetic surgeries indicating shifting masculinity tropes. The trends indicate the evolving landscape of male aesthetic perceptions which augurs well for the continued growth of the segment.

Product (Laser-based Aesthetic Device, Radiofrequency (RF)-based Aesthetic Device, Light-Based Aesthetic Device, Ultrasound Aesthetic Device, Other Products)

By product, the laser-based aesthetic device segment is poised to register a significant revenue share in the energy-based aesthetic devices market. The rising demand for non-invasive cosmetic procedures is a major driver of the segment. The surging applications of laser devices in tattoo and hair removal has created a steady revenue stream for manufacturers. Additionally, the surging popularity of laser hair removal amidst females drives demand for laser solutions in aesthetic procedures.

The advent of cutting-edge laser removal solutions indicates the potential for expansion of the segment, with businesses leveraging the expanding percentage of end user demanding laser removal solutions. In October 2024, Outset Skin Studio launched laser tattoo removal services equipped with Astanza Trinity Laser Systems. The advent of advanced laser solutions is poised to drive further adoption, creating profitable revenue streams in the energy-based aesthetic devices market.

Our in-depth analysis of the global energy-based aesthetic devices market includes the following segments: