Energy-based Aesthetic Devices Market size was valued at USD 5.24 billion in 2024 and is projected to account for USD 38.16 billion in 2037, registering more than 16.5% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of energy-based aesthetics is assessed at USD 6.10 billion.
The major driver of the energy-based aesthetic devices industry is the growing demand for non-invasive cosmetic treatments. In the backdrop of the demand, energy-based aesthetic devices are cemented as a cornerstone of modern cosmetic treatments. Furthermore, these devices offer minimal recovery time coupled with effective results which drives demand. The American Society of Plastic Surgeons published a report stating that from 2022 to 2023, there was a 7% increase in the cases of cosmetic minimally invasive procedures. The increasing statistics of non-invasive cosmetic procedures augurs well for the energy-based aesthetic devices industry. In August 2024, the National Library of Medicine published a 14-year analysis of the International Society of Aesthetic Plastic Surgery (ISAPS) which published figures indicating a global increase in surgical and non-surgical aesthetic procedures. For instance, in 2023, a global increase of 3.4% in aesthetic procedures was reported including 34.9 million surgical and nonsurgical aesthetic procedures, out of which nonsurgical procedures outnumbered the surgical procedures.
Additionally, the study indicated a whopping 40% increase in cosmetic procedures from 2019 to 2023 indicating lucrative opportunities in the energy-based aesthetic devices sector. The rising percentage of cosmetic procedures worldwide is a key feature highlighting a shift toward technology-driven beauty and aesthetics solutions. Energy-based aesthetic devices are positioned to experience widespread adoption in the industry with clinicians offering tailored treatments to optimize outcomes for diverse patient needs. Furthermore, the advent of social media trends has led to the proliferation of body aesthetics trends which has expanded the end user for aesthetic procedures, driving demand for energy-based devices in emerging markets.
Moreover, trends in the energy-based aesthetic devices market indicate major players expanding portfolios to cater to rising demand. For instance, in September 2023, Sciton Inc. announced the expansion of the mJOULE system to improve patient outcomes, with the system utilizing laser technology for aesthetic applications. The market trends provide favorable opportunities for key players in the sector to continue to invest in improving the portfolio for energy-based aesthetic devices, and expand their revenue shares by the end of the forecast period.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
16.5% |
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Base Year Market Size (2024) |
USD 5.24 billion |
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Forecast Year Market Size (2037) |
USD 38.16 billion |
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Regional Scope |
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Gender (Females, Males)
In energy-based aesthetic devices market, female segment is set to dominate revenue share of over 84.2% by 2037. The demand from women for non-invasive beauty treatments is increasingly fueled by shifting cultural perceptions of beauty. Additionally, the female gender is more receptive to cultural beauty standards, and the growing disposable income of females especially in high-income countries such as Norway, the U.S., Germany, etc., has driven the popularity of cosmetic procedures for the female gender. Furthermore, within the sub-segment of the female segment, the 19 to 34 age group accounts for a profitable share due to rising demand from women in the age group for various cosmetic procedures.
ISAPS reported that between 2022-2023, liposuction was the most common aesthetic surgical procedure for women followed by breast augmentation, with 1.8 million liposuction procedures performed globally indicating a 29% increase from 2021. Furthermore, ISAPS reported that 53.7% of breast augmentations took place in 18- to 34-year-olds. Advancements in new non-invasive therapeutics are poised to drive demand for energy-based aesthetic devices in the female segment. For instance, in April 2024, Cartessa Aesthetics launched PHYSIQ 360 which elevates non-invasive body contouring in partnership with DEKA, a leading aesthetic laser manufacturer. Additionally, social media platforms have ensured greater visibility of aesthetic treatments for women driving the segment’s continued growth.
The male segment of the energy-based aesthetics devices market is poised to expand during the forecast period. A major driver of the market is the post-modern perceptions of masculinity with increasing acceptance of cosmetic enhancements. The change in male beauty standards has led to a growing demand for aesthetic procedures catering to males. Furthermore, the rapid increase in non-invasive procedure demands for hair loss treatment is poised to ensure sustained growth of the segment. For instance, in July 2023, the American Society of Plastic Surgeons reported that the previous decade witnessed a growing demand from men for aesthetic surgeries indicating shifting masculinity tropes. The trends indicate the evolving landscape of male aesthetic perceptions which augurs well for the continued growth of the segment.
Product (Laser-based Aesthetic Device, Radiofrequency (RF)-based Aesthetic Device, Light-Based Aesthetic Device, Ultrasound Aesthetic Device, Other Products)
By product, the laser-based aesthetic device segment is poised to register a significant revenue share in the energy-based aesthetic devices market. The rising demand for non-invasive cosmetic procedures is a major driver of the segment. The surging applications of laser devices in tattoo and hair removal has created a steady revenue stream for manufacturers. Additionally, the surging popularity of laser hair removal amidst females drives demand for laser solutions in aesthetic procedures.
The advent of cutting-edge laser removal solutions indicates the potential for expansion of the segment, with businesses leveraging the expanding percentage of end user demanding laser removal solutions. In October 2024, Outset Skin Studio launched laser tattoo removal services equipped with Astanza Trinity Laser Systems. The advent of advanced laser solutions is poised to drive further adoption, creating profitable revenue streams in the energy-based aesthetic devices market.
Our in-depth analysis of the global energy-based aesthetic devices market includes the following segments:
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Gender |
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Product |
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End use |
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North America Market Forecast
In energy-based aesthetic devices market, North America region is expected to capture over 41.4% revenue share by 2037. The growing demand for non-invasive cosmetic treatments in the region is a major driver of the sector’s growth. The U.S. and Canada hold leading revenue shares in the market. Additionally, the energy-based aesthetic devices market benefits from the heightened consumer awareness owing to North America being a major consumer of movies and entertainment which shapes idyllic beauty trends.
The heightened demand for anti-aging cosmetic procedures in the region is poised to create sustained opportunities for the major stakeholders in the regional energy-based aesthetic devices market. For instance, in March 2023, Acclaro Medical Corporation announced that its Cold Ablative Fiber Laser for resurfacing all skin tones was awarded the New Beauty award and FDA clearance. The advancements are poised to drive demand for anti-aging laser treatments in the region.
The U.S. energy-based aesthetic devices market holds a dominant share in North America. The early adoption of cutting-edge aesthetic solutions in the country drives market growth. The advanced healthcare infrastructure of the U.S., along with the growing disposable income has ensured continued demand for energy-based devices in aesthetic cosmetic procedures. Additionally, the growing awareness has ensured the diversification of demand in various age groups and genders, leading to opportunities for energy-based aesthetic devices market expansion.
A key indicator of the sector’s growth in the U.S. is the recent launch of cutting-edge energy-based aesthetic devices to cater to the rising demand. For instance, in October 2024, Powered by MRP, launched ECHO in the U.S., as a cutting-edge laser hair removal system. The shifting beauty standards have ensured a steady demand for laser hair removal solutions in the U.S.
Canada energy-based aesthetic devices market is poised to expand during the forecast period. Cultural and demographic factors influence the market in Canada with a growing preference for subtle aesthetic improvements aligning with natural beauty standards driving demand for non-invasive aesthetic procedures. The popularity of anti-aging treatment drives demand for energy-based aesthetic devices market while providing lucrative opportunities for major players in the U.S. to expand services to Canada. For instance, in September 2024, Merz Aesthetics launched Ultherapy PRIME, i.e., a non-invasive procedure that provides long-lasting skin lift with zero downtime. Furthermore, a supportive regulatory ecosystem and healthcare infrastructure ensure the integration of energy-based aesthetic devices into cosmetic procedures.
APAC Market Forecast
The APAC energy-based aesthetic devices market is poised to exhibit robust growth during the forecast period. The APAC market’s expansion is attributed to rising consumer awareness and favorable demographic trends in the region. The shifting beauty trends in the region along with an aging population drive demand for cosmetic enhancement procedures requiring advanced energy-based devices. Furthermore, manufacturers are projected to find profitable opportunities in APAC in the diverse markets of China, South Korea, India, Japan, etc. For instance, in March 2023, AAYNA, a leading provider of aesthetic solutions in India announced the launch of its exclusive AAYNA renew treatment as a cutting-edge micro-needling RF (radio frequency) treatment.
The China energy-based aesthetic devices market is poised to exhibit rapid expansion during the forecast period. The rapid growth of disposable income in China ensures a promising market for increasing spending on cosmetic procedures driving demand for energy-based devices. The growing prevalence of beauty influencers in the country’s domestic social media platforms such as Weibo, Douyin, WeChat, etc., has created a rising demand for cosmetic enhancement procedures.
The popular beauty standard among females in China is having large eyes with double-fold eyelids. The growing demand for cosmetic enhancements in the country has driven the need for energy-based aesthetic devices which brands are leveraging by expanding distribution to China. In August 2022, Softwave announced a key distribution and collaboration agreement with HTDK Group to advance Softwave sales in China and leverage the rapidly growing aesthetics industry in the country.
The South Korea energy-based aesthetic devices market is poised for growth during the forecast period. The heightened popularity of cosmetic surgeries in the country is a major driver of the market. The country’s beauty trends indicate a focus on flawless beauty and youthful appearance, with beauty trends from Korea making waves globally. Furthermore, the energy-based aesthetic devices market also benefits from the growing medical tourism with international patients seeking cost-effective high-quality treatment. The trends create a favorable ecosystem for manufacturers of energy-based aesthetic devices.
The K-beauty wave has fueled a sustained demand for aesthetic treatments such as skin resurfacing, body contouring, etc., leading to an expansion of key players from South Korea to the U.S. For instance, in November 2024, Cartessa Aesthetics announced a partnership with Classys Inc., to bring EVERESSE by Volnewmer, i.e., a cutting-edge monopolar radiofrequency technology to the U.S. energy-based aesthetic devices market.
The energy-based aesthetic devices market is poised to expand during the forecast period. Key players in the market are investing in collaborating to expand the distribution of energy-based aesthetic devices in various markets. Key players are expanding product portfolios to cater to a broader range of aesthetic procedures to increase profitability.
Additionally, strategic partnerships with clinics and hospitals ensure the expansion of global footprint. In July 2024, Alpha Aesthetics Partners announced significant growth in the first quarter of 2024 and is on the trajectory for major expansion indicating the lucrative trends within the market.
Here are some key players in the energy-based aesthetic devices market:
Author Credits: Radhika Pawar
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