Electric Hair Brush Market Share

APAC market statistics

By capturing 34.9% revenue share of the total electric hair brush market, Asia Pacific dominated the market with USD 490 million market value in 2024. As per the demand-driven growth projectile, the market share of the same region is estimated to capture about 39.5% of the total market by the forecast year, 2025-2037, with a CAGR of 7.8%. This dominant regional market is projected to hold a USD 520 million market value by 2025. According to an article posted by the World Bank, in March 2024, the growth in developing East Asia and Pacific, excluding China is projected to pick up to 4.6% this year, up from 4.4% in 2023.  Following the accelerated growth of new fashion trends, the market leaders of this region are now investing more to introduce compact electric hair brushes.

Countries such as China, Japan, and South Korea are becoming the center-point of demand for advanced at-home hair-care tools due to their faster urbanization. The power of mass production is supporting companies to focus on new innovative electric hair brush launches. In 2024, Shenzhen Viqee Technology Co. Ltd. launched a mini portable electric hair brush, which is wireless and lightweight. Further helping in compete with external leading beauty brands.

Whereas in India, the electric hair brush market is more influenced by the Made in India campaign, led by the reputed beauty brands such as Vega Beauty, Urban Yog, Havells, AGARO, Caresmith, and Ikonic Professional are bringing revolution through launching at-home hair-care solutions including, electric hair brushes.

North America market analysis

In North America market is majorly dominated by the U.S., capturing almost 83% of the total electric hair brush market share, and expanding with a CAGR of 7.1% by the end of 2037, due to being one of the biggest fashion trend-setters in the world. From luxury beauty brand Olapex to affordable beauty product line holder Flower Beauty, including SharkNinja, Remington, Amika, and others are intending to prioritize the electric hair brush market to keep-up with the demand of at-home salon-style hair-care tools.

The salon industry holds a massive amount of market value in the U.S., driving the demand for professional hair-styling devices to grow more. According to a statistics report published by the U.S. Bureau of Labor Statistics, in May 2023, the estimated employment of hairdressers, hairstylists, and cosmetologists is around 294,840. The U.S. market is also expanding to export an advanced range of electric hair brushes to other developing countries, dedicated to growing by greater market revenue.

Canada is also emerging to adopt innovative beauty tools, including electric hair brushes, in the beauty industry. The market leaders are partnering with other key players to expand their product line, creating an efficient supply chain for consumers. The cultural mixture is also influencing companies to invest in manufacturing customer-specific hair-styling tools, further building the potential of the market.