Electric Hair Brush Market size is estimated at USD 1.38 billion in 2024 and is predicted to reach USD 2.81 billion by the end of 2037, expanding at a CAGR of 6.1% during the forecast period, i.e., 2025-2037. In 2025, the industry size of electric hair brush is assessed at USD 1.46 billion. In recent years, the major reason behind the boom in the market is the easy online availability of products and the influence of social media on consumers.
The electric hair brush market is primarily driven by the rising focus of key players on introducing new products to capitalize on the evolving beauty and personal care trends, and thereby, gain a competitive edge. In September 2023, Dyson introduced its large round volumizing brush and diffuser attachments for its iconic Dyson Airwrap. Dyson uses its patented digital motor V9 and Coanda airflow to provide damage-free styling solutions. The company has achieved remarkable success in the hair care sector with its innovative products and effective marketing strategies, which attracted more investments. In 2022, Dyson received a total of USD 11.8 million grant, a steady rise from 11.1 million in the previous year.
Furthermore, Revlon and L'Oréal Paris are direct competitors and have stayed ahead of consumer preferences and trends, securing their market position and revenue growth. In 2022, Revlon reported net sales of USD 589.8 million in the fourth quarter and USD 468.4 million in the third quarter, indicating a USD 121.4 million quarterly growth. Companies in the beauty industry are now heavily investing in research and innovation to develop advanced electric hair brushes, featuring- digital connectivity, hair quality monitoring systems, temperature controllers, and data-analyzed insight displayers, among others. In 2017, the World's leading luxury hair-care Brand Kérastase, in partnership with Withings launched the World’s first smart hair brush called Kérastase Hair Coach.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
6.1% |
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Base Year Market Size (2024) |
USD 1.38 billion |
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Forecast Year Market Size (2037) |
USD 2.81 billion |
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Regional Scope |
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Hair Brush type (Flat, Round)
The flat segment dominated the electric hair brush market with USD 960 million in 2024 and is projected to capture USD 1030 million by 2025, augmenting with a CAGR of 7.0% in the forecast period. Based on the growth projection of worldwide customer demand, the flat segment is poised to capture about 76.9% market share of the total market size by the same forecast year. The newest addition of ionic technology and infrared systems in two-in-one devices are making them more likable to customers who are looking for a single-stroke solution. The round electric brush also is in demand, due to its capability of brushing and curling at the same time, suitable for all hair types. Many salon professionals prefer the round electric brush as they are convenient to use for various hairstyles and lengths.
Power source (corded and cordless)
In 2024, the cordless electric hair brush market is expected to cross USD 710 million and is expected to reach USD 750 million with a CAGR of 5.8% by 2025. The market share of cordless electric hair brushes is projected to capture 52.1% of the total market by the end of the forecast period, 2025-2037. This massive growth in this segment is majorly driven by the user-friendly feature of cordless electric hair brushes. Customers are more interested in carrying this rechargeable device, as they occupy less space and do not need any electric output specially while travelling and have zero possibility of being tangled with cords while using. The product holds a special design featuring long battery life, convenient USB type-C charging port, lightweight and portability, making it more preferrable than the others. The corded electric hair brushes also have their own perks of costing less than the cordless brush, suitable for those who are looking for an affordable option.
Our in-depth analysis of the electric hair brush market includes the following segments
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Product type |
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Power source |
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Application |
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Price Range |
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Distribution Channel |
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APAC market statistics
By capturing 34.9% revenue share of the total electric hair brush market, Asia Pacific dominated the market with USD 490 million market value in 2024. As per the demand-driven growth projectile, the market share of the same region is estimated to capture about 39.5% of the total market by the forecast year, 2025-2037, with a CAGR of 7.8%. This dominant regional market is projected to hold a USD 520 million market value by 2025. According to an article posted by the World Bank, in March 2024, the growth in developing East Asia and Pacific, excluding China is projected to pick up to 4.6% this year, up from 4.4% in 2023. Following the accelerated growth of new fashion trends, the market leaders of this region are now investing more to introduce compact electric hair brushes.
Countries such as China, Japan, and South Korea are becoming the center-point of demand for advanced at-home hair-care tools due to their faster urbanization. The power of mass production is supporting companies to focus on new innovative electric hair brush launches. In 2024, Shenzhen Viqee Technology Co. Ltd. launched a mini portable electric hair brush, which is wireless and lightweight. Further helping in compete with external leading beauty brands.
Whereas in India, the electric hair brush market is more influenced by the Made in India campaign, led by the reputed beauty brands such as Vega Beauty, Urban Yog, Havells, AGARO, Caresmith, and Ikonic Professional are bringing revolution through launching at-home hair-care solutions including, electric hair brushes.
North America market analysis
In North America market is majorly dominated by the U.S., capturing almost 83% of the total electric hair brush market share, and expanding with a CAGR of 7.1% by the end of 2037, due to being one of the biggest fashion trend-setters in the world. From luxury beauty brand Olapex to affordable beauty product line holder Flower Beauty, including SharkNinja, Remington, Amika, and others are intending to prioritize the electric hair brush market to keep-up with the demand of at-home salon-style hair-care tools.
The salon industry holds a massive amount of market value in the U.S., driving the demand for professional hair-styling devices to grow more. According to a statistics report published by the U.S. Bureau of Labor Statistics, in May 2023, the estimated employment of hairdressers, hairstylists, and cosmetologists is around 294,840. The U.S. market is also expanding to export an advanced range of electric hair brushes to other developing countries, dedicated to growing by greater market revenue.
Canada is also emerging to adopt innovative beauty tools, including electric hair brushes, in the beauty industry. The market leaders are partnering with other key players to expand their product line, creating an efficient supply chain for consumers. The cultural mixture is also influencing companies to invest in manufacturing customer-specific hair-styling tools, further building the potential of the market.
From beauty brands to electronic companies, a majority of them are showing interest in producing new hair-care devices to expand their portfolio. They are frequently launching innovative hair-styling solutions for creating salon-style looks at home. Ever-changing trends are setting a great scope for development in the electric hair brush market. In addition, many reputed brands are being launched, completely dedicated to electric hair-care solutions. The key players in the market include,
Author Credits: Parul Atri
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