E-cigarette and Vape Market Analysis

  • Report ID: 6132
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT

E-cigarette and Vape Market Segmentation:

Product Segment Analysis

Rechargeable segment is expected to dominate over 45% e-cigarette and vape market share by 2035. The increasing use of rechargeable vaping is because of its non-toxic components than regular tobacco cigarettes.

According to current research of the National Institute on Drug Abuse in 2023, switching from traditional cigarettes to rechargeable vaping as a full replacement appears to be less dangerous for smokers.

Distribution Channel Segment Analysis

By 2035, retail shop segment is set to capture over 80% e-cigarette and vape market share. The retail shop market will grow till 2035, reaching a valuation of USD 8.26 billion. This expansion will be noticed because vape goods and e-cigarettes are aggressively sold by big retail chains including Tesco, Walmart, and Target.

According to a study done by the National Library of Medicine, 68.6% of young adults reported having seen media or advertising for e-cigarettes in the previous 30 days in the year 2023. These ads were mostly found on social media (43.4%) and in retail (31.7%), and exposure to these ads was linked to e-cigarette usage.

Our in-depth analysis of the global e-cigarette and vape market includes the following segments:

          Product

  • Disposable
  • Rechargeable
  • Modular Devices

          Category

  • Open
  • Close

          Distribution Channel

  • Retail Shop
  • Online

          Flavor

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  •  Beverage

          Mode of Operation

  • Automatic E-Cigarette
  • Manual E-Cigarette

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of e-cigarette and vape is estimated at USD 48.18 billion.

The global e-cigarette and vape market size crossed USD 40.71 billion in 2025 and is likely to expand at a CAGR of around 20.4%, surpassing USD 260.59 billion revenue by 2035.

North America e-cigarette and vape market achieves a 40% share by 2035, driven by the younger population accepting vaping as a safer alternative.

Key players in the market include Allo Technology Shenzhen C0. Ltd., Altria Group Inc., British American Tobacco Plc., DashVapes, Eleaf Group, ENVI, Flavour Beast, Geekvape, Imperial Brands Plc., Innokin Technology Ltd., Japan Tobacco Inc., JUUL Labs, Inc., Philip Morris International Inc., Reynolds Vapor Company, Shenzhen Kanger Tech Technology Co., Ltd.
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