Beer Market Share

European Market Statistics

Europe industry is predicted to account for largest revenue share of 33% by 2037. Europe is one of the world's largest markets, with a deep history and a wide range of brewing traditions.

In all European countries, beer plays a significant role and is an integral part of culture, heritage, and nutrition. One of the main beer-producing regions in the world is the European Union.

According to the Brewers' Association of Europe, 368,682 hectolitres were consumed in 2019, which is made by approximately 11,048 breweries worldwide.

The growth can be ascribed to the immense consumption of alcoholic and non-alcoholic beer in the United Kingdom.

Factors like the increased popularity of craft beers, rising demand for beer with a low alcohol content as well as health and wellness trends among large consumers in Germany have been driving the country's beer markets. As a result, there has been increased demand for the growth of the product. In Germany, for instance, a survey found that sales of craft beer increased by 13% in 2021 and are expected to grow further over the coming years.

The rise of microbreweries is one of the most important trends in France's market. This trend is mirrored by the worldwide movement of craft beer, which has been on an unprecedented growth path for several years.

North American Market Analysis

The North America beer market has witnessed a substantial revenue share of USD 181 billion in the year 2023. Some of the factors likely to increase market growth are growing youth demographics and increasing demand for beer with rising populations.

In addition, the brewing industry is focusing on new product launches to increase its share of this market as a result of an increasing trend towards craft beer.

For example, in March 2021, Stone Cold Steve Austin, with partner El Segundo Brewing, will release a new American lager at Billy Bob Texas in Forth Worth, Texas, with a concert by Texas country rock band Reckless Kelly.

The increasing preference for alcohol among consumers has also been facilitated by the US beer market. In particular, for innovative drinking experiences, young people are more interested in sampling a variety of flavored beer and beer mixtures.

The increasing popularity of beer festivals and events is a trend on the market in Canada. These events allow consumers to sample a wide variety of beers from different breweries, which creates an atmosphere of community and curiosity.