Advertiser Campaign Management Software Market Size

Advertiser Campaign Management Software Market size was over USD 12.4 billion in 2024 and is projected to reach USD 98.7 billion by 2037, growing at around 17.3% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of advertiser campaign management software is assessed at USD 16.07 billion.

The growth of the market can be attributed to the rising trend of digital marketing and increasing expenditure on digital advertising. According to the data, the total digital advertising and marketing spending in the United States increased by more than 20% year-on-year to about USD 435 billion in 2021. In addition, more than 50% of the marketing was digital in the same year. With the increasing digitalization of everything digital marketing is a must to get notified by the people. Almost everyone uses smartphone devices and the internet for many activities, so digital advertisements will increase the number of people watching them. Also, most people buy goods and services from e-commerce platforms after reviewing the product. Further, the constant ads and notifications to the people make them buy the product at one time or other.

The global advertiser campaign management software market is also estimated to witness growth on account of the increasing adoption of the smartphones. Globally, the number of smartphone subscriptions stood at around 6.1 billion in 2021, which is projected to reach 7.5 billion by the end of 2027, according to the data. Advertiser campaign management software provides various features including campaign management, campaign tracking efficiency, personalization, and optimization across different channels, such features are also anticipated to boost the growth of the market. Moreover, increasing advancements in technology and network are also estimated to propel the growth of the global advertiser campaign management software market in the coming years. This software allows everyone to create an advertisement for their products who is not from a software background. This helps to create a brand from the software with customized content.