Activewear Market Outlook:
Activewear Market size was valued at USD 397.5 billion in 2025 and is expected to reach USD 819.26 billion by 2035, registering around 7.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of activewear is assessed at USD 424.33 billion.
The market is driven by evolving consumer preferences for multifunctional apparel that transitions seamlessly from workouts to everyday wear. For instance, in March 2022, Van Heusen announced the launch of a new sub-brand Flex, for consumers who seek a seamless shift between work and play.
Additionally, the growing popularity of smart wearables integrated with fitness apparel is creating new growth opportunities in the tech-driven augment. Consumer demand for inclusivity and customization is reshaping the activewear market landscape further. Brands are offering size-inclusive ranges and personalized options, allowing customers to tailor products to their specific needs. Furthermore, niche markets such as adaptive activewear for people with disabilities and maternity activewear are gaining momentum.
With the increasing focus on mental wellness, brands are also tapping into mindfulness-driven activities, introducing apparel designed to support each of the activities. In April 2022, Walmart launched a private label activewear line, Love & Sports, created in partnership with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith, with products priced between USD 12 and USD 42. Furthermore, in August 2024, ASICS introduced the NAGINO collection, designed for women to enhance their active lifestyles with performance-driven solutions.
