Activewear Market size was over USD 463.4 billion in 2024 and is estimated to reach USD 848.7 billion by the end of 2037, expanding at a CAGR of 5.7% during the forecast timeline, i.e., 2025-2037. In 2025, the industry size of activewear is evaluated at USD 461.2 billion.
The market is driven by evolving consumer preferences for multifunctional apparel that transitions seamlessly from workouts to everyday wear. For instance, in March 2022, Van Heusen announced the launch of a new sub-brand Flex, for consumers who seek a seamless shift between work and play.
Additionally, the growing popularity of smart wearables integrated with fitness apparel is creating new growth opportunities in the tech-driven augment. Consumer demand for inclusivity and customization is reshaping the activewear market landscape further. Brands are offering size-inclusive ranges and personalized options, allowing customers to tailor products to their specific needs. Furthermore, niche markets such as adaptive activewear for people with disabilities and maternity activewear are gaining momentum.
With the increasing focus on mental wellness, brands are also tapping into mindfulness-driven activities, introducing apparel designed to support each of the activities. In April 2022, Walmart launched a private label activewear line, Love & Sports, created in partnership with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith, with products priced between USD 12 and USD 42. Furthermore, in August 2024, ASICS introduced the NAGINO collection, designed for women to enhance their active lifestyles with performance-driven solutions.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
5.7% |
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Base Year Market Size (2024) |
USD 463.4 billion |
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Forecast Year Market Size (2037) |
USD 848.7 billion |
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Regional Scope |
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Product Type (Apparel, Footwear, Accessories)
Footwear segment is anticipated to dominate around 47.6% activewear market share by the end of 2037. The number of athletic footwear users is expected to amount to more than 922.0 million users globally, by 2029. Consumers prioritize athletic shoes that offer advanced features such as cushioning, arch support, and shock absorption. The rise of athleisure has also boosted demand for stylish, multifunctional footwear that transitions seamlessly from gym to casual wear and has become a wardrobe staple. These factors are boosting the footwear segment’s growth in the global market significantly.
Distribution Channel (Online, Offline)
By distribution channel, the online segment is anticipated to witness steady growth during the forecast period in the global activewear market, driven by the growth of e-commerce and shifting consumer preferences toward digital shopping. Online platforms offer convenience, a wider product selection, and personalized shopping experiences, attracting time-conscious consumers. Brands and retailers are increasingly leveraging their own websites and third-party marketplaces such as Amazon and Rakuten to expand their reach and offer exclusive online collections. The rise of social commerce and influencer marketing further boosts online sales, making digital platforms a critical driver of growth in the market.
Our in-depth analysis of the market includes the following segments:
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Consumer Group |
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Pricing |
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Distribution Channel |
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Usage |
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North America Market Analysis
North America activewear market is poised to account for revenue share of more than 40% by the end of 2037, driven by trends such as athleisure, focus on sustainability, and technological advances in fabric designs. Brands are introducing advanced performance products with moisture-wicking and temperature-regulating technologies. Companies are also expanding their presence in the region to provide consumers with better access to their products. For instance, in October 2022, Vuori announced the opening of its first East Coast, New York City flagship.
The U.S. activewear market is projected to grow steadily by increasing health consciousness and rising participation in physical activities including yoga, gym workouts, and outdoor activities. Social media influencers and celebrity endorsements are significantly shaping consumer preferences, particularly among the country’s younger demographics. Women’s activewear retains an upper hand driven by a rising focus on wellness and style.
Canada activewear market is experiencing rapid expansion owing to the rising popularity of fitness and health benefits, and a growing emphasis on eco-friendly and sustainable apparel. Consumers in the country look for versatile activewear suitable for both fitness and everyday activities. The rise of e-commerce and direct-to-consumer sales channels also play a critical role, offering Canadian consumers access to global brands.
APAC Market Statistics
APAC activewear market is set to experience robust growth, driven by a rising youth population involved in health awareness, and a growing preference for athleisure. Factors including urbanization, rising disposable incomes, and integrating wellness trends into everyday fashion significantly boost the regional market. In September 2022, Vuori announced its expansion in China, Hong Kong, and Singapore. In China, Vuori is available exclusively via Tmall, China's most popular direct-to-consumer website. Similar expansion strategies by other global players are keeping the APAC market highly competitive.
India activewear market is expanding rapidly, fueled by the country’s increasing focus on fitness and wellness. The proliferation of gyms, yoga studios, and digital fitness platforms has significantly boosted demand. Additionally, homegrown brands such as HRX, and Decathlon, along with global players are capitalizing on this growth by offering affordable, high-quality activewear. The market is also influenced by rising e-commerce penetration, enabling broader access to diverse product portfolio.
China activewear market is poised for significant growth, driven by rising health consciousness, increasing disposable incomes, and a growing middle-class population. Government initiatives promoting sports and fitness have boosted participation in a number of physical activities. Additionally, low-tier cities are emerging as key growth areas, outpacing demand in top-tier cities like Beijing, and Shanghai. The market is also seeing a rise in niche sportswear, spurred by the popularity of the Olympics and the shift toward specialized athletic apparel.
Global activewear companies are focusing on product innovation with sustainable and high-performance materials, expanding into emerging markets, and leveraging e-commerce and digital marketing for broader reach. For instance, Nike led the industry of athletic apparel, accessories, and footwear, with sales reaching more than USD 50.0 billion, followed by Adidas in second place, in 2023. Strategic collaborations, influencer partnerships, and direct-to-consumer channels also enhance brand visibility and customer engagement. Some of the prominent players in the market are:
Author Credits: Parul Atri
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