Activewear Market Analysis

Product Type (Apparel, Footwear, Accessories)

Footwear segment is anticipated to dominate around 47.6% activewear market share by the end of 2037. The number of athletic footwear users is expected to amount to more than 922.0 million users globally, by 2029. Consumers prioritize athletic shoes that offer advanced features such as cushioning, arch support, and shock absorption. The rise of athleisure has also boosted demand for stylish, multifunctional footwear that transitions seamlessly from gym to casual wear and has become a wardrobe staple. These factors are boosting the footwear segment’s growth in the global market significantly.

Distribution Channel (Online, Offline)

By distribution channel, the online segment is anticipated to witness steady growth during the forecast period in the global activewear market, driven by the growth of e-commerce and shifting consumer preferences toward digital shopping. Online platforms offer convenience, a wider product selection, and personalized shopping experiences, attracting time-conscious consumers. Brands and retailers are increasingly leveraging their own websites and third-party marketplaces such as Amazon and Rakuten to expand their reach and offer exclusive online collections. The rise of social commerce and influencer marketing further boosts online sales, making digital platforms a critical driver of growth in the market.

Our in-depth analysis of the market includes the following segments: