Action Camera Market Analysis

End Use (Professional and Personal)

The professional segment is expected to account for 60.3% of action camera market share during the forecast period. The superiority of this segment is primarily attributed to the need for a high-quality camera tailored for professional filming, broadcasting, and relevant sports events. Professionals require filming gadgets suitable for high-resolution shooting and can withstand harsh conditions while in the field. Innovative products such as advanced models incorporated with robust features can perform highly. For instance, GoPro launched the HERO 12 Black in October 2023, which is a waterproof camera suitable for extreme conditions.

Application (Recreational Activities, Sports, Emergency Services, and Others)

In 2023, the sports segment by application captured the largest action camera market share of 47.2%. The demand for action cameras has been significantly boosted by the growing popularity of extreme sports, coupled with the rise of adventure tourism, which is the primary driver for this segment. Moreover, sports broadcasting and content creation are increasingly utilizing action cameras, which also drives the growth of this segment. For instance, in August 2023, GoPro announced that it became an official wearable action camera of MotoGPTM. Hence, the importance of the highest quality of footage in sports will continue to boost market growth.

Our in-depth analysis of the action camera market includes the following segments: