Action Camera Market size was valued at USD 3.2 billion in 2023 and is poised to cross USD 9.4 billion by the end of 2036, expanding at more than 9.2% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of action camera is assessed at USD 3.4 billion.
The global action camera market is poised for remarkable growth due to rising trends in sports adventure, increasing vlogging, and outdoor activities. A spur in demand for portable cameras with high picture quality, capturing fast and immersive action, was triggered by the advent of social media sites and content-sharing platforms such as YouTube and Instagram, among others. Besides, technological improvements in camera resolution, durability, and battery life provide larger reasons for customers to buy action cameras. As more and more people are engaging in active lifestyles and extreme sports, the demand for action cameras has been continuously surging.
The key players in the action camera market are consistently innovating to maintain their top position in the market. For instance, GoPro launched the waterproofed small-sized waterproof action camera HERO 12 Black in October 2023, tough enough to withstand extreme conditions along with quality footage. Meanwhile, supportive government policies and initiatives are critical drivers in the action camera market. In India, for instance, the government's goal of attaining USD 300 billion in electronics manufacturing with the partnering of vital vendors is projected to expand domestic action camera production.
Growth Drivers:
Challenges:
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
9.2% |
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Base Year Market Size (2023) |
USD 3.2 billion |
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Forecast Year Market Size (2036) |
USD 9.4 billion |
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Regional Scope |
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End Use (Professional and Personal)
The professional segment is expected to account for 60.3% of action camera market share during the forecast period. The superiority of this segment is primarily attributed to the need for a high-quality camera tailored for professional filming, broadcasting, and relevant sports events. Professionals require filming gadgets suitable for high-resolution shooting and can withstand harsh conditions while in the field. Innovative products such as advanced models incorporated with robust features can perform highly. For instance, GoPro launched the HERO 12 Black in October 2023, which is a waterproof camera suitable for extreme conditions.
Application (Recreational Activities, Sports, Emergency Services, and Others)
In 2023, the sports segment by application captured the largest action camera market share of 47.2%. The demand for action cameras has been significantly boosted by the growing popularity of extreme sports, coupled with the rise of adventure tourism, which is the primary driver for this segment. Moreover, sports broadcasting and content creation are increasingly utilizing action cameras, which also drives the growth of this segment. For instance, in August 2023, GoPro announced that it became an official wearable action camera of MotoGPTM. Hence, the importance of the highest quality of footage in sports will continue to boost market growth.
Our in-depth analysis of the action camera market includes the following segments:
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End use |
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Size |
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Application |
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Resolution |
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Distribution Channel |
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North America Market Analysis
North America is expected to maintain approximately 36.6% share of the action camera market during the forecast period. The region's growth is promoted by the high consumer income, relatively high interest in outdoor sports activities, and wide use of various video-sharing social media. The U.S. and Canada are among the key markets due to the significant presence of content creation and sports industry uses.
The U.S. action camera market has benefited and is influenced favorably by the presence of major market players, particularly GoPro, and the wide use of social media. The partnership between GoPro and the X Games Aspen in January 2024, where GoPro served as the action camera of the X Games, further supports the relevance of action cameras in capturing live sports events requiring fast actions. The presence of the same shows the increase in demand for action cameras as durable compact high-resolution cameras for these events and, therefore, is aiding the growth of the market in the U.S.
The growth of Canada action camera market is significantly influenced by the country’s growth in the field of outdoor and adventure tourism. In 2024, Insta360 partnered with Motovan, providing a wide distribution channel for more than 50,000 riders and outdoor enthusiasts to expand its market in Canada. The market in Canada is expanding due to increasing demand in sports, particularly in outdoor tourism, where the beauty of the Canadian Rockies Coast to Coast range and the trail can be captured and recorded through these action cameras.
Europe Market Analysis
Europe is expecting rapid growth in the global action camera market within the forecast period. The growth can be attributed to the rise in consumer interest in adventure sports, the increasing number of social media influencers, and the growing consideration for high-resolution and more durable cameras. Germany and France are major markets in Europe, bringing regional growth due to the presence of strong German buyers and French manufacturing and product demand accordingly.
The action camera market is thriving in Germany. This can be largely attributed to the fact that Germany has a strong, developed economy and high levels of spending on electronics. In addition, consumers prefer innovative, high-quality cameras with updated advanced technologies. In September 2022, DJI launched an innovative action camera, Osmo Action 3, which features a touch-sensitive display and voice control. Such cameras are in high demand among German customers, as they provide a high level of convenience and high performance of the camera.
The market in France is also rising steadily. The primary cause of the rise in success of this market is the high interest of the French population in various outdoor sports and growing consumer sentiment related to the creation of videos, photos, and other content. Moreover, the local government plays a large role in the development of electronics. In addition, it allows for further development in the production and manufacturing of high-quality action cameras in the country.
The competitive landscape of the action camera market is shaped by multiple key players who continue to lead the market due to innovation, technology advancements, and partnerships. GoPro, DJI, Insta360, and Sony dominate the market, introducing multiple products to meet the needs of unsophisticated general users and professional athletes. These companies are leaders by introducing new technologies, innovations, and effective partnerships. New entrants may act as a threat as some of the start-ups may manage to develop good and relatively cheaper products. On the other hand, small players can be considered safe as they work for some niche customers seeking cheaper products. Thus, the niche market is not capable of exhausting the demand for professional or premium action cameras.
Here are some leading players in the action camera market:
Author Credits: Abhishek Verma
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