Smart Hairbrush Market Overview
Smart hairbrush is a bluetooth equipped and Wi-Fi connected advanced technology. These smart hair brushes are not used just for combing hair but they are equipped with additional abilities. Moreover, smart hair brush is provided with two AA batteries which are capable of last till six months. Smart hair brush is a connected technology and is assisted by a mobile app. Smart hairbrush consists of a microphone, accelerometer, gyroscope and sensors. Microphones are used to identify brushing pattern. Further, accelerometer and gyroscope are work to identify combing pattern and to measure brush strokes in a manner to avoid rough brushing. Additionally, sensors are used to identify whether the hair is wet or dry. Besides this, smart hair brush provide information about hair damage and can also assists with suitable brushing speed in a manner to avoid hair fall and rough brushing. Companies such as Kerastase and Withings are developing smart hairbrush product and this product is expected to be available for consumers in very upcoming years.
Market Size & Forecast
Global smart hairbrush market is anticipated to experience a remarkable growth during the forecast period i.e. 2017-2024. Rising penetration of smart technologies and their high adoption rate among people is major factor which is expected to be the dynamic factor behind the growth of global smart hairbrush market during the forecast period.
Moreover, the market of smart hairbrush is expected to witness a remarkable growth in Europe region. France is expected to be the dominating economy to the growth of Europe smart hairbrush market owing to presence of leading smart hair brush manufacturing companies including L’Oreal and Withings in this country.
Additionally, North America smart hair brush market is anticipated to grow at a satisfactory pace owing to factors such as high disposable income of the consumers and high expenditures by population on personal care. In addition to this, high adoption rate of advanced technology in North America region is also a key factor which is envisioned to bolster the demand for smart hairbrush in this region during the forecast period.
Furthermore, massive population, growing disposable income of the consumers and improving affordability are some of the major factors which are expected to propel the growth of smart hairbrush market in Asia Pacific region. Additionally, high demand of beauty devices in Asia Pacific region is also a major factor which is likely to escalate the demand for smart hairbrush in Asia Pacific region during forecast interval.
Market Segmentation
Our-in depth analysis of the global smart hairbrush market includes the following segments:
By Distribution Channel
- Online Stores
- Offline Stores (L’Oreal Salon)
By Region
Global smart hairbrush market is further classified on the basis of region as follows:
- North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
- Latin America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
- Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
- Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Market size, Y-O-Y growth & Opportunity Analysis.
- Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis
Growth Drivers & Challenges
Factors such as growing adoption of smart connected devices, rising disposable income of the population, growing affordability of consumers and increasing expenditures on personal healthcare are some of the key factors which are envisioned to drive the growth of global smart hairbrush market at maximum pace in near future. Further, technological advancements with beauty devices are also likely to bolster the growth of global smart hairbrush market.
Additionally, additional advantages of smart hairbrush over conventional hairbrushes including brushing monitoring, hair damage tracking, and hair diagnostic after every use are predicated to increase demand for smart hairbrushes in near future. Moreover, growing hair related problems such hair fall and over brushing are expected to be the dynamic factors behind the growth of global smart hairbrush market in near future.
Further, the demand for smart hairbrush is expected to grow in hair salon and hair clinics in order to provide better customer experiences. This high demand for smart hairbrush in hair salon and clinics is a major factor which is anticipated to be the major driver to the growth of global market in near future.
However, high cost of smart hairbrushes is a major challenge to the growth of global smart hairbrush market. Further, high rate of smart hairbrush is expected to hinder the adoption rate of smart hairbrush among middle class families in near future.
Key Players
The major players for smart hairbrush market are as follows:
- Kerastase (L’Oreal Group)
- Withings (Nokia)
Key potential companies that may enter into manufacturing of smart hairbrush are mentioned below:
- Unilever
- Procter & Gamble
- Estee Lauder Companies
- Johnson & Johnson
- Avon
- SHISEIDO
- Kao Corp.
Scope & Context
Overview of the Parent Market
Analyst View
Segmentation
The global smart hairbrush market is segmented as follows:
- By Distribution Channel Market Size & Y-O-Y Growth Analysis
- By Region Market Size & Y-O-Y Growth Analysis
Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic environment
